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Running an organic plant nursery

Jen and Kelly Libera on choosing their agri-business niche and what a typical day entails.

Jen and Kelly Liberia have been running their family run, wholesale plant nursery, Spring Mountain Growers for nearly two decades. We spoke to them to find out more...

On the generating the business idea…

"We are a family-run operation and we've been doing this since 1998. We sell mostly perennials, herbs and vegetables, all organic."

"Beforehand I was doing landscape maintenance in this area and I saw a need for more supply in the plant industry, and that's what led me to do this.  I also had a friend who has a very similar nursery about four hours north of us."

On choosing their agricultural niche...

"We are actually considered agri-business because we do not grow things in the ground, so I can only speak for this portion of the agricultural business."

"Our business has been growing every year since we started"

"We have a niche market, we're not part of the larger agricultural business, and being organic helps."

"One of the reasons why Jen got into the business was because she was doing landscaping and there just wasn't the availability of good plants, especially late in the season. A big part of what guides our business is excellent plants."

On what a typical day entails...

"It really depends on the time of the season. In February is it's just me here and I'm hopefully doing the planning, receiving seeds and planting seeds to get started. A typical day then is, to commute down from the house which is about 400 feet from the path, plant the seeds and water them, getting ready for the bigger part of the season to start." 

"Later on, when we start to sell, we are pretty much done planting seeds but we're still transplanting plants and watering and moving plants around, and also starting to contact my buyers. Then it moves to selling and delivering. This time of year I am mostly watering plants and delivering plants…"

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Krystena Griffin

About the author

Krystena Griffin writes for all titles in the Dynamis stable including, and as well as other industry publications.


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