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Reputable Green Grocers In Stoke-On-Trent For Sale

Stoke-On-Trent, Staffordshire, UK
Asking Price:
£199,500
Turnover:
£573,694
Net Profit:
Available on request

CoGoGo are pleased to have been given the opportunity to manage the sale of Fresh Produce of Cheadle which is a well-established, all seasons greengrocers and garden centre with a renowned reputation amongst local residents. This is a superb opportunity to take on a high turnover, local and popular business in an area absolutely teeming with customers.

The business was founded approximately 11 years ago when the two owners identified an opportunity and need in the area and the business has been a real labour of love for them accruing many satisfied and repeat customers, lots of whom travel many miles to use the business, along with a fantastic reputation.

Alas, this exceptional business is now being sold, albeit reluctantly and with heavy hearts only due to health issues. The vendors are keen to see their beloved greengrocer and florist pass to an ambitious and entrepreneurial new owner who can take this already thriving business to the next level.

Fresh Produce of Cheadle as the name suggests stocks a range of high quality fruit and vegetables, flowers and plants all sourced from the best growers, both locally and worldwide. All stock is brought fresh each day and includes;

Fresh fruit and vegetables
Cut flowers
Bouquets
Bedding plants
Basket plants
Trees and shrubs
Salad and veg plants
Annuals and Perennials
Composts
Hanging Baskets

The sale will include the company Facebook page and the business enjoys great visibility on the internet on websites such as flower------.--.--, all-------------.--.--, ---.----.--- and --.-----.------ etc.

Sale also includes 2 mercedes long wheel based vans valued approximately at £30,000.

The business has an impressive number of regular customers, many of whom are known on a first name basis by the current owners who are popular and well respected members of the local community and enjoys great reviews such as;

“Always a place for great fruit and veg”

“Excellent value and size compared to cheap supermarket stuff”

“Purchased all my fruit and veg for Christmas by advanced order. Everything was ready for me to collect at the agreed time and the quality of all the produce was superb. Thank you for excellent service”

Scope to improve

Advertising and marketing campaign
Maximise the use of social media particularly Twitter and Instagram
Website, ideally with an e-commerce facility
Develop a wholesale side to the business and supply local pubs, hotels, restaurants, residential homes etc
Introduce a customer loyalty card/ scheme.

Reasons to Buy

A well established business with an enviable reputation and many existing customers
Low running costs with inexpensive rent, no business rates and no utility bills!
One of the current owners would be happy to remain and work for a new owner making this a prime opportunity for an investor
Prime trading position with little or no competition locally
Current owners happy to make an introduction to their current suppliers
Existing staff happy to stay on and have all worked for the business for many years, one for 9 years, one for 6 years and one for 4 years
Ideal owner managed or partnership business or as a bolt on to a similar business.

Very rarely do businesses of this calibre come to the open market, and only by speaking to the current owners can it be appreciated what an opportunity it presents. Early enquiry is therefore highly recommended.

The sale will include all fixtures and fittings making this a real Turnkey business opportunity.

This great business is likely to attract considerable interest.

Financial Profile

We are advised the business generated a turnover of circa £537,000 as of 2022, further financial information can be made available upon request.

Property Information

Property:

Leasehold

Location:

Fresh Produce of Cheadle is located in Cheadle.

Cheadle is a market town and civil parish in the Staffordshire Moorlands District of Staffordshire with a population of 12,165 at the 2011 census. It is located between Uttoxeter, Leek, Ashbourne and Stoke on Trent.

For hundreds of years the main industry in the Cheadle was coal mining. Today the town’s main employer is the large JCB factories and the local Alton Towers Resort employs many of its work force from the Cheadle area. A lot of people in the town commute to Stoke on Trent, Newcastle under Lyme, Uttoxeter and Derby.

Markets are held in the market place on Tuesdays, Fridays and Saturdays.

The business is ideally situated within a busy Iceland and B&M supermarket and thus benefits from really high levels of footfall and passing trade. The business is beautifully presented and maintained with impressive displays of plants and flowers etc lining the entrance to the supermarket and the business premises itself. The business is well signed and impossible to miss.

There is a large, inexpensive public car park immediately outside the premises.

Premises Details:

The business occupies generous premises within a busy supermarket and is immaculately presented and maintained and briefly comprises;

Large retail shop with roller door security to front, vinyl non slip flooring, high ceilings with fluorescent lighting, perimeter vegetable and fruit racking, freestanding herb display, central bulk display area for seasonal goods, cut flower section with plastic containers and urns, three tills with electronic scales, CCTV monitor.

Generous outside areas for the display of plants, flowers, trees, shrubs, composts etc.

Business Operation

Trading hours:

The business trading hours are as followed:
Monday to Saturday - 08:00am - 17:00pm

Sunday - 10:00am - 16:00pm

Employees:
The business is owner run and managed with the help of 3 full time and 1 part time staff member.