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Natural Male Grooming Brand With 250+ Stockists For Sale

Birmingham, West Midlands, UK
Asking Price:
£50K - £100K Furniture / Fixtures and Inventory / Stock included
£100K - £200K
Net Profit:
Under £50K

With over 250 stockists in both the UK and overseas, including some household names, this is an opportunity that does not come on the market very often.

Established in 2019 the brand rapidly got a foothold in the on-trend market of plastic free, 100% natural personal care products expanding to a large number of retail stockists in a matter of months. In more recent years the customer base has diversified to include the largest online pharmacy in the UK, as well as a growing export customer base and more general retail shops.

Unfortunately due to other commitments and lack of marketing skills the current owner is not able to give the brand the attention and expertise it deserves to take it to the next level. Indeed the rapid growth exhibited thus far given the relative lack of marketing under the current owner speaks volumes for the potential this opportunity brings.

Since launch the business has grown steadily with a large number of b2b customers placing regular dependable orders as well as seasonal stockists and one-off speciality customers (gift boxes, subscription boxes etc)

From humble roots the business has organically grown to support a manufacturing facility, invest in ongoing R&D and employ full time production staff, all whilst providing the owner with a healthy take home wage and yearly dividends (Please note that the premises and manufacturing facility is not included in the sale).

Sale structure is open to negotiation, the owner will consider offers for the brand as a whole or for a controlling stake. The seller is also able to continue manufacturing the products for the new owner if required (small manufacturing fee per unit)

It is entirely conceivable that, with the appointment of a contract manufacturer (be it the current owners offering or otherwise) this business could be run entirely from a laptop at home or anywhere in the world.

Included in sale:

All IP relating to the brand including trademarks, formulas and digital assets.
All stock at time of sale
Websites, emails, marketplace accounts (B2B and B2C)
Customer List and CRM
Full handover introductions to existing customers, stockists and suppliers.

For more information, please contact us by using the form below.

Property Information


Selling online through own site and platforms
Network of 250+ stockists from market stalls to major national online retailers (Most are medium sized independents)

Premises Details:

Premises not included, you can run this from a laptop in your childhood bedroom if you wanted, I did not so long ago...

Business Operation

Expansion Potential:

The brand is not yet listed on amazon or other major marketplaces
Currently very limited social media utilisation
No utilisation of PPC advertising or google shopping
Only recently began exporting with excellent initial success
Scope to expand range/ varieties on offer.

Competition / Market:

'Mainstream' male grooming brands, female targeting 'eco' brands and a very small handfull of small indirect competitors in the male grooming space (predominantly soap or very high price point etc)

Reasons for selling:

The current owner has recently started a new venture that aligns better with their personal skills and interests. As focus and time is now split between the two enterprises they no longer feel they are able to grow the brand to its full potential and feel it would benefit from a new, more marketing focused owner.

The current owner runs the brand and a contract manufacturing operation (the aforementioned new venture) under one business at the moment. Prior to any sale the businesses will be split as only the brand has been put on the market.

Trading hours:


Years established:

Other Information

Support & training:

Whatever you need to get you up-to speed.

Owner financing:
Owner financing is available. Please contact the seller for more information.
Financing available:

As mentioned structure of deal is open to negotiation

Furniture / Fixtures value:
£3,000 - included in the asking price
Inventory / Stock value:
£5,000 - included in the asking price
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Home based:
This business can be run from home.
This business can be relocated.

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