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Mountain Bike Ecommerce Business In Chippenham For Sale

Chippenham, Wiltshire, UK
Asking Price:
£200K - £500K
Net Profit:
£50K - £100K

The ecomerce business offers a wide range of bicycles, wheels and tyres, scooters, skateboards and spare parts such as chains, saddles and helmets.

The business was originally founded in 2003 and rebranded in 2013.
It was then sold to the current owner in 2021 who has made significant enhancements to the business including the website, the warehouse ordering system, carrier deliveries, stock range and people structure.

The company warehouses are located in Wiltshire, 20 miles east of Bristol and just 4 miles east of the Cotswolds. Bikes and parts are shipped to the warehouses and sold directly to customers through online platforms such as the Firecloud Cycles website, Ebay and Amazon.

The business sells its own branded products as well as a range of products that are drop shipped. The improvements that have made means that Firecloud Cycles
is ready for the next owner to grow and build the business. The owner is selling for both personal and business reasons.

Property Information



Lease Terms:

Rolling contract - long term contract can be agreed

Leasehold Rent:

£10,000 per annum



Premises Details:

The premises are made up of 5 warehouses measuring a total of 4500 square feet with an annual cost of £10,000 based on a farm in Chippenham. The units are on a rental agreement, which makes it easy to relocate or continue to trade at the farm if suited by the new buyer. There is also capacity to hire an additional unit onsite, should there be a desire to expand the operations, though this would have to be negotiated with the land owner.

Size in square feet:

Business Operation

Expansion Potential:

1. eBay - move from Top Rated Seller to Top Rated Seller Plus. Add over 200 unlisted products to this channel.
2. Amazon - move to Seller Fulfilled Prime. Move to FBA model to allow Amazon to manage deliveries
3. Amazon - set up Amazon branded Shop
4. Amazon - Create more A+ content listings
5. Website - refine google advertising and start SEO
6. Website - build product landing pages and expand product range
7. Website - established customer base, which can be marketed with other products from the site - i.e. if customer bought bike, email about lights, helmets etc
8. Marketplaces - open new sales channels - Wayfair, Etsy, and others
9. Wholesale opportunity - There is access to 2500 potential bike shop wholesale customers that have already been identified.
10. Retail - opportunity to open a store - access to more brands, creditability, and workshop opportunities, with the large selection of parts within the warehouse at your disposal
11. Products - expand parts and accessories categories
12. Products - further drop ship suppliers available to expand website range - The business is a lifestyle brand and lends itself well to other products such as roller skates, scuba diving equipment to name a few areas

Reasons for selling:

The owner is selling for both personal (ill family member) and business (has other business interests)

Years established:

Other Information

Support & training:

Full support and training will be given

Financing available:

Finance options are available

This business can be relocated.

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