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Over 15 years old, the business has been owned and developed by the current owner for 7 years. However, the vendor is only able to dedicate a small number of hours to it per week (3-15 hours depending on circumstances) and hence the business is being marketed for sale.
It runs a niche manufacturing operation, undertaking commemorative and promotional decoration, predominantly to fine china mugs, tankards and other items of tableware. The china is bought in ‘blank’ and the chosen design / image / logo is then transferred to the china, using a design supplied by the customer, developed in house or by a 3rd party. The decals for transferring the design to the china are normally bought in for convenience, but the required screen printing equipment is still held by the vendor (and can be purchased separately). Some ware is gilded, which differentiates the business from much of its competition. The production process is straightforward and a comprehensive handover will be available.
Customers tend to be sports clubs, schools, local councils, religious organisations, social groups and associations etc. All enquiries are managed over the phone with no requirement for the customer to visit the premises.
The business is currently held back by the time constraints of the current owner, with little marketing undertaken and some work turned away. Just dedicating more time to the business is a significant opportunity for growth but in addition other development opportunities include marketing to the general public via sites such as Etsy and also extending the range of products, which is kept limited, again due to the time constraints of the owner.
The business is currently operated from the vendor’s home and is easily relocatable, requiring a workshop space of somewhere between the size of a typical single and double garage (a double garage if screen printing is going to be undertaken).
Included within the sale are 2 kilns and controllers, in addition to the website, social media accounts, client and supplier databases and any other IP required to operate the business.
Current annual sales are typically between £15,000 and £20,000 . For the year ending April 2020 the business generated sales of £19,000 and a net profit of £7,000.
The opportunity will suit an individual looking for a solid base from which to develop a creative lifestyle business or someone looking for a 2nd income with the ability to be flexible over hours. The business may also suit an existing business offering complementary services that could also benefit from the additional client base.
The guide price for assets and goodwill has been reduced to £11,000 plus stock at value to encourage a swift sale.
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