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International Marketplace For High End Consumer Goods For Sale

United Kingdom
Asking Price:
£100K - £200K
Turnover:
£100K - £200K
Net Profit:
Under £50K

INTRO
The business has identified an interesting niche in the market for high-end consumer goods and has been featured in Financial Times, The Guardian, Forbes etc.

Approx. 900% YoY turnover growth 2017-2018. Enormous potential.

In short, the business gathers the most premium European producers of consumer goods such as bags, shoes, office goods, homeware etc. on a single platform.

You could call the business the Whole Foods of consumer goods — targeted at the so-called "creative class" or "aspirational class" of urban, affluent, educated professionals; a segment that is increasingly looking for quality, authenticity and discovery over brand names.

The business aims to become the one-stop for this segment. The market is sometimes called the "New Luxury" market. A white paper from Gemic introduces the concept: https://www.gemic.com/the-rise-of-new-luxury/

BUSINESS MODEL
The business operates as a marketplace. We receive orders and take payments, but orders are fulfilled by the sellers — either the producer itself or a 3rd party reseller. Sellers are paid end-of-month. The business retains a 22-35% commission.

TECH
Our new, completely custom-built platform was launched in 2017. It offers one of the best UX/UI experiences on the market, and operations are highly automated, making the business infinitely scalable.

HISTORY / TRAINING
The business was founded by a Brit and a Dane. One or both founders are happy to stay with the business during a training period. One founder is open to staying with the business on a more permanent basis if the buyer wishes so.

INTANGIBLE ASSETS
— Custom software, estimated development value: £4-500K.
— EU-registered trademark along with relevant domains
— Agreements with 66 suppliers
— 12k Facebook followers / 4k newsletter subscribers etc.
— 5 years of goodwill and SEO

IDEAL BUYER
A)
A larger business in a similar field looking for a new "quality branch", or for custom software for operating as a cross-border marketplace.
B)
A smaller entity that supports the overarching idea of promoting "quality" and "authenticity" and can invest enough time in the business to move it to the next stage, at which point there should be significant potential to raise external finance.

Property information

Location:

Completely flexible. The business is currently registered in Denmark, but operates from an office in a major city in Spain. A straight-forward setup would be to have a UK LTD buy all assets from the Danish company.

Business Operation

Expansion Potential:

Currently 2,000+ product from 60 suppliers, but significant interest from more sellers. The business is already receiving orders from the US, UK, EU and affluent Asian markets, and there is significant potential to market the business in a "European heritage" brand image.

As the already expanding "new luxury" market for "authentic", premium quality goods grow, so will the TAM of the business.

The business is developed with a global market in mind and is set up to operate internationally and cross-border, including, for example:
— Live-updated exchange rates
— Sellers able to price goods in multiple currencies
— Live updated shipping rates depending on customers location
— Automatic VAT-handling from both seller and buyer perspective

Competition / Market:

The niche for "new luxury" goods is under-saturated, so little direct competition exists.
In terms of business model, competition would be the likes of Farfetch and Trouva.

Reasons for selling:

Not having the resources to take the business to the next stage. A poor strategic decision made in early 2016 has unfortunately kept the business from fully fulfilling its potential so far, despite significant growth in relative terms.

The founders feel that a sale is the best way to have the business fulfill the potential. One or both founders are open to staying with the business.

Employees:
2
Years established:
5

Other Information

Website:
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Home based:
This business can be run from home.
Relocatable:
This business can be relocated.

Contact Information

    1. Your Address

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  1. What will happen?

    We will pass a copy of your enquiry information, along with the name of the business you enquired on to finance specialists Rangewell. They will contact you in due course about financing your business purchase.

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