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Developer, host, & retailer of multifaceted CRM software solutions which can be easily configured to offer an extensive range of tools & functionalities, compliant with client requirements. Historically the system was developed for call centre/telemarketing purposes & has evolved into a hybrid with CRM functionalities, such as customer & data management, as well as automating key customer touch points. In addition, the company has recently developed a standalone app for Salesforce, boasting a very wide target prospect base, with initial sales indicating significant growth potential.
* Gross Profit: £595,000
* Adj. EBITDA: £370,000
* Key Aspects: Primary system comprises both telemarketing/call centre & CRM functionalities, offering user-friendly outbound calling services & data management, as well as a sophisticated emailing system.. Highly flexible system can be configured to enable integration into clients' existing systems, with minimal disruption.. Boasts a growing international presence, with export markets accounting for 20% of the company's sales.. c91% of sales are recurring subscriptions, securing extensive levels of recurring revenue.. No one client accounts for more than 6% of sales, providing minimal reliance.. Participates in large trade shows, benefiting from substantial stands.. Customer-centric approach, with anytime support via live web chats ensuring minimal downtime & maximum efficiency.. Recently developed a standalone Salesforce app boasting unique features not found in existing Salesforce apps.. Holds intellectual property rights for the brand & software, withstanding a small number of software components.
* Opportunities: Ideal opportunity for an acquirer, operating in SaaS, call centres, or the telemarketing industry, to diversify its service provision & offer clients a holistic sales & marketing software solution.. Opportunity for an acquirer, operating in a similar industry, to secure a foothold in international markets via a reputable company with UK & US based offices.. Secure a preferred partnership with Salesforce to handle consent for GDPR via the company's recently developed software application.. External integration with clients' systems could facilitate significant growth by maximising functionalities.. Implement an innovative marketing campaign to increase online presence & boost sales, generating an additional clb200k in sales.. Launch innovative new Salesforce application to remain ahead of market verticals, as well as compliant with recent GDPR legislation.
* Potential Purchasers: Designers/developers of multi-purpose CRM software solutions.. Database designers.. General software suppliers.. Data/infrastructure providers to call centres.. VoIP suppliers.. Telephony system providers.. Hardware suppliers.. IT support/supplier companies.. Software companies involved with Salesforce.. Cloud/datacentre companies.
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