Superflex Gym – Pontefract, West Yorkshire
Well-Established Independent Gym
Upton, Pontefract WF9 1JJ
Now Open to Offers – Motivated Sale
EXECUTIVE SUMMARY
Superflex Gym is a long-standing, independent fitness centre that has been proudly serving the Pontefract community for over 33 years. With a loyal membership base, experienced personal trainers, and a reputation for excellence in both equipment and customer service, this is a rare opportunity to acquire a profitable and turnkey gym business.
The gym’s owner is looking to sell promptly and is open to all reasonable offers, creating a compelling opportunity for both experienced operators and ambitious newcomers seeking a fully equipped, income-generating fitness business with strong local brand recognition.
FINANCIAL HIGHLIGHTS
Turnover: £113,000 per annum
Adjusted Net Profit: £57,000 per annum
Active Memberships: 317 (out of 487 total registrations)
Rental Income: Sublet areas provide additional recurring income streams
THE OPPORTUNITY
Superflex Gym has become a pillar of the local fitness community, combining old-school bodybuilding appeal with modern facilities. The gym provides a broad service offering, including:
Personal Training: Delivered by an experienced team catering to all goals – from weight loss to strength training.
Group Fitness Classes: Held in a dedicated class space, included in memberships.
Membership Tiers: Designed for flexibility, from PAYG to two-year contracts.
Amenities: Sunbed room, cardio room, weight room, and communal class area.
The business benefits from strong online reviews, long-term client loyalty, and a high-spec equipment fit-out valued at approximately £62,000, which is included in the sale.
FACILITIES & EQUIPMENT
Premises: Ground-floor unit on a well-trafficked road with high visibility
Internal Area: Over 4,900 sq ft, offering generous workout space
Lease Terms: Assignment of existing lease at £850/month
Parking: Off-street parking for 40+ vehicles
Included Equipment:
Dumbbells (5kg–60kg)
Cardio machines
Cable machines
Strength stations
Sunbed facilities
Reception area with seating and product displays
A full inventory can be provided to qualified buyers.
MEMBERSHIP STRUCTURE
Monthly – £37.50
Quarterly – £90
Bi-Annual – £185
Annual – £265
Two-Year – £485
Pay As You Go – £6 per session
All memberships include access to classes, free Wi-Fi, and free parking.
ADDITIONAL REVENUE STREAMS
Superflex also maximises its large premises by letting rooms to third-party operators, including:
A beauty treatment room
A barbershop studio
These tenancies not only generate additional income but also create a well-rounded customer experience under one roof.
REPUTATION & CUSTOMER FEEDBACK
The business enjoys exceptional customer feedback across multiple review platforms:
⭐ 5.0/5 on Yell.com – praised for cleanliness and atmosphere
⭐ 4.6/5 on Google – noted for equipment quality and personal training
⭐ 4.8/5 on Facebook – complimented for community feel and friendly staff
Members regularly highlight the welcoming environment and professional, supportive staff.
GROWTH OPPORTUNITIES
While already profitable, there are multiple avenues to grow the business further:
1. Expand Personal Training Services
Introduce structured packages and online bookings
Partner with freelance PTs on a commission basis
2. Increase Digital Presence
Invest in social media advertising
Offer online fitness/nutrition programs
Launch branded merchandise (e.g., T-shirts, protein products)
3. Broaden Group Fitness Offering
Add trending classes like HIIT, yoga, or bootcamps
Run seasonal fitness challenges and transformation contests
4. Corporate Wellness Partnerships
Offer corporate discounts or private sessions to local businesses
Host wellness workshops and workplace health checks
5. Open Longer or Flexible Hours
Implement 24/7 access with a digital key system to appeal to shift workers
MANAGEMENT & STAFFING
Owner-Operated: The current owner manages the business alongside one staff member.
Scalability: Opportunity to appoint a full-time manager or additional trainers to support business growth and reduce reliance on owner involvement.
REASON FOR SALE
The business is being sold as the owner is looking to retire after many successful years. The sale is motivated, and all reasonable offers are welcomed.
NEXT STEPS
This is a confidential sale, and viewings are strictly by appointment only. Interested parties are encouraged to act swiftly to take advantage of this unique opportunity.
Ref: GO3663
