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The Wheel Specialist - Wheel Repair Franchise

Automotive wheel refurbishment franchise, the first in the UK to operate from fixed premises, allowing maximum business growth & profit.

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Territory Information

Location:
East London
Franchise Fee:
£34,997
Liquid Capital:
£75,000
Profile

The Wheel Specialist

A higher-performing management franchise opportunity with rewards to match. Become part of The Largest Wheel Repair Brand in the UK

Our refined franchise model for 2024

The Wheel Specialist

Discover how franchising with us puts you in control of your future

The Wheel Specialist

Your own fully equipped & state-of-the-art showroom & refurbishment centre

Our specialisation lies exclusively in the repair and refurbishment of wheels. Achieving the high standards we set requires operations from a static, fully equipped workshop.

Your showroom specified to our exact standards and underlines our commitment to the highest standards of workmanship and customer service.

The Wheel Specialist

Serious earning potential: Over £190K per year, per territory*

Benefit from our robust business model that offers serious financial rewards.

In 2023, our franchisee’s individual territories averaged £514,000 in sales, with our top performer reaching over £920,000.

Many franchisees own multiple territories, multiplying their success!

The Wheel Specialist

Tailor-made support for your specific needs

We’re passionate about wheels, but we’re even more passionate about helping our franchisees grow!

Our commitment to you covers every aspect from planning, site procurement, launch– to growing and sustaining your business.

We’ve got a dedicated “on the ground” team there for you 24/7.

If you’ve got a passion for offering the very best in customer service and you believe in delivering a product of real and lasting quality, then The Wheel Specialist want to hear from you!

The Wheel Specialist management franchise will give you the tools to build a better and more secure future for you and your family, working in a robust and profitable sector. You’ll be joining the biggest wheel refurbisher in the UK with a powerful brand, supported by some of the best Franchisees out there.

We have developed a management franchise model proving to be successful for those who want to combine their determination with our support, training, and guidance, coupled to a brand renowned for its customer service (a 4.9 star rating across 17,000 reviews on Trustpilot is testament to that).

What our Franchisees say about us

The Wheel Specialist

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So, whether you choose to work on your business, or in it, we’ll support you in reaching your growth goals as quickly as you can, with our cutting-edge technology and proven processes. With the power of our brand and the tailor-made support we offer you’ll be perfectly placed to reap the rewards of your hard work and commitment.

A Franchise with The Wheel Specialist means you’ll benefit from:

  • A consistent flow of retail leads from potential customers in your area actively seeking refurbishment, as part of our network that annually attracts £30 million worth of quotes per year.
  • Being part of a network that has served almost 300,000 customers (with many being repeat) to date & 20,000+ a year, refurbishing over 1.3m wheels.
  • Bespoke CRM systems designed to deliver to our unique and exacting standards
  • Over 20 years of franchising experience with a heritage dating back to 1955
  • Joining a 20+ strong UK network that means over 25 million consumers are within a 30 minute drive time of one of our sites

You’ve got a passion for success and we’ve got a passion for wheels, so let’s build a profitable business together!

Our Franchisee Business Journey

The Wheel Specialist

The Wheel Specialist is the market leader in alloy wheel refurbishment and we’re a 3rd generation family business, going all the way back to 1955. Our franchised model has been running since 2006 and our network has a 4.9 “Excellent” rating on Trustpilot from well over 17,000 reviews. The Wheel Specialist franchisees are the best in the business – and with our support, you can be too.

No-one knows more about wheels than us; we don’t do anything but wheel refurbishment, indeed we are The Wheel Specialist. We’ve got the systems, support and stature; you’ve got the drive, ambition and ability to connect with your local customers. We need the very best partners, so if you want to transform your future, we’d love to talk!

*THIS FIGURE IS NOT BASED ON AUDITED OR SUBMITTED ACCOUNTS BUT IS BASED ON ADJUSTED ACCOUNTS FROM A HIGH PERFORMING FRANCHISEE

The Wheel Specialist

 

Testimonials
First Class Operation
First Class Operation
“The owners of the franchise Neill and Ginny along with their franchise team have put into place a first-class operation giving loads of support and encouragement from the moment we joined. Leads continue to flood in, the month before we opened, we quoted over £30k and this increases month ...
Top Business Model
Top Business Model
“The TWS franchise model appealed as there were instant credit available with suppliers, the best equipment available, access to web generated enquiries and the model and process used was exactly what I was looking for.” Willie Forsyth – The Wheel Specialist Aberdeen
Impressive Product
Impressive Product
“We were looking for a long time for a franchise business to invest in. After hours, weeks, months and years of scouring the internet it was by chance we came across The Wheel Specialist, after having some work carried out by another franchise. We were so impressed with the finished product ...
High Levels of Support
High Levels of Support
“We liked the possibility of starting our own business quickly and with the benefit of high levels of support. We also found that obtaining business funding was easier when lenders could view the performance of other TWS franchises.” Scott Christie – The Wheel Specialist Glasgow (North)
Professional Team
Professional Team
“I was looking at getting into the Motor Trade via the franchise route. The Wheel Specialist prospectus was very professional and went into a lot more depth than many of the others. A couple of phone calls and a visit to meet the people behind it sealed the deal.” Colin Smith – The Wheel ...
Great Support System
Great Support System
"I chose to become part of The Wheel Specialist network after many months of extensive research because they were the only company that convinced me that they were committed to building a long-term relationship for the benefit of both parties.” Brian Scott - The Wheel Specialist Leeds
John Leggat – Bristol Franchisee
John Leggat – Bristol Franchisee
05 January 2016
Good Morning, Just a quick note to say thank you to yourself and your AMAZING team for all the help and support over the last few months! Finally made it through opening day and we at TWS Bristol are now looking forward to continuing the hard work and reaping the rewards. Finally, thank you ...
Andy Thompson – Manchester Franchisee
Andy Thompson – Manchester Franchisee
05 January 2016
As with any new venture you are always nervous about how you will generate your business but I’ve been overwhelmed with the response we’ve had so farin Manchester. We are in the process of setting up the unit but are already receiving loads of requests every day from people wanting their ...
News
How viable is an alloy wheel business?
How viable is an alloy wheel business?
Top line: Let’s look at the UK market statistics. You will be surprised! When you’re considering buying a franchise, the viability of the sector you’re looking at is just as important as the way the franchise model is set-up. Which is why we’re bringing you an industry update, to help you ...
Looking for a healthy business you can manage and grow?
Looking for a healthy business you can manage and grow?
For some entrepreneurs, building a portfolio of businesses doesn’t always give you time to invest in the day-to-day, which is what makes The Wheel Specialist such a great option. People have many reasons for wanting to start a business, yet with the goal of building a more secure future. So ...
Not everyone can run a business; could you?
Not everyone can run a business; could you?
It’s typically at this time of year, when we look at what we have and assess if it’s really what we want. Take your career, for example. Could a new business be on the horizon? So, 2022 is just about done! How would you sum up your year? Most of us would say it’s been a mix of the good, the ...
Don’t miss out on delivering customer experiences which set you apart
Don’t miss out on delivering customer experiences which set you apart
In 2022, our franchisees discovered more people chose to keep their vehicles pristine. When you invest in your own The Wheel Specialist franchise, you’ll see this too, as customers shout about their experience to others. Reports at the beginning of the year, have shown the sale of new cars ...
It all starts with one step…
It all starts with one step…
Starting your own business, with the support of The Wheel Specialist franchise, doesn’t have to be complicated. It all starts with one step, and then we build together! When you look at the process for starting a business, it can all feel quite complex! How do you know how to start finding ...
Benefits of a motivated network – collective success
Benefits of a motivated network – collective success
This month, we were excited to host our first in-person conference since the pandemic! There’s nothing like being in a room with people who share your passion and aspirations. For some of our new franchisees and staff, it was the first time they’d met the rest of the network in-person!A ...
Discover the story of Jon King, who started his business during the last recession
Discover the story of Jon King, who started his business during the last recession
How are you feeling about the current situation, when it comes to thinking – or dreaming?! – about starting your own business? There’s no denying these are very unsettling times for everyone. And we’re no different. On one hand, there’s doom and gloom every time we switch on the news, with ...
A strategic approach to selling to the trade
A strategic approach to selling to the trade
If you’re wanting to start a business, but have no idea about some aspects of running a business, such as sales and marketing, then franchising may be the best approach for you. When you run your own business, there’s no escaping it: Sales and marketing becomes part of your toolkit ...
How to thrive in a downturn? Good old-fashioned hard work, says Aberdeen franchisee Willie Forsyth
How to thrive in a downturn? Good old-fashioned hard work, says Aberdeen franchisee Willie Forsyth
04 January 2021
What do you do if you’re a successful business owner and an economic downturn makes it look as if the wheels are about to fall off your livelihood? “You get off your arse and go out and find new customers,” says Willie Forsyth - and that’s exactly what he did. As the owner of The Wheel ...
Lights, camera, action! How The Wheel Specialist’s man in St Albans became known as a polished performer
Lights, camera, action! How The Wheel Specialist’s man in St Albans became known as a polished performer
04 January 2021
It’s a tough life, but someone’s got to do it. Having to work with McLarens, Ferraris and Aston Martins and prettifying cars for Premiership footballers and reality TV stars isn’t for everyone, perhaps, but John Tice has somehow managed to put up with it for the past seven years. He’s also ...
Wheel Specialist franchisees set to win more business from motorsport sponsorship
Wheel Specialist franchisees set to win more business from motorsport sponsorship
05 November 2020
Ryan Lovett is a lucky man. His regular car is a racing car – and The Wheel Specialist’s franchisees are set to benefit from his co-operation in building their brand. Ryan, 26, is being sponsored by wheel refurbishment franchise The Wheel Specialist as part of his Caterham Academy ...
The Wheel Specialist: the automotive franchise chosen by those already in the trade
The Wheel Specialist: the automotive franchise chosen by those already in the trade
28 September 2020
Sales leads are the lifeblood of a successful business – which is why a family with years of experience in the automotive sector chose to expand their business by joining The Wheel Specialist franchise. Christopher Chubb, his dad and his brother, have run a family-owned body shop close to ...
The Wheel Specialist bounces back with new technology and record results
The Wheel Specialist bounces back with new technology and record results
17 September 2020
The Wheel Specialist is looking for new franchisees to benefit from a surge in business and the introduction of new technology that delivers a safer, faster and greener service. “July saw a huge post-lockdown bounceback with our customer numbers up 13% over July 2019. It was our best month ...
The Wheel Specialist brings business to Burnley
The Wheel Specialist brings business to Burnley
26 September 2019
The Wheel Specialist have taken on their very latest franchisees, Eddie & Caroline McVey, who will be opening the doors to their business in the next few months. Following 8 years in the Royal Marine, Eddie moved into private security for 3 years before deciding to leave the water behind and ...
Putting Sheffield on the Map
Putting Sheffield on the Map
28 August 2019
The Wheel Specialist will be expanding into Sheffield by the end of 2019 and their latest franchisee, Stefan Thomas, will be at the helm. Stefan joined the network recently after moving over from a successful 7 years with Snap-On tools. After experiencing first hand the services offered by ...
Automotive Business Hits Record Sales Despite Market Challenges
Automotive Business Hits Record Sales Despite Market Challenges
06 August 2019
You would be hard pushed to have not seen some of the “doom and gloom” across the media in recent months. Continued fears over Brexit, Car Manufacturers Losses, Price Depreciation on Used Vehicles, Weakening Pound, to name but a few of the stories that have been filling our timelines this ...
The Wheel Specialist Open A New Branch In Birmingham
The Wheel Specialist Open A New Branch In Birmingham
23 July 2019
The Wheel Specialist have announced that their latest, brand new branch of its alloy wheel refurbishment franchise network has opened their doors in Birmingham today, Tuesday 23rd July 2019. The Wheel Specialist is the UK’s only national alloy wheel refurbishment franchise to operate from ...
Continuing Growth for The Wheel Specialist
Continuing Growth for The Wheel Specialist
05 January 2016
We are very happy to announce that we will shortly be opening our 22nd branch. The Wheel Specialist is coming to Teesside! Franchisees Mike Sanderson and Caroline Rowland are now busy adding the final touches and will be opening their doors in Q1 2016 to repair and refurbish the wheels of ...
TWS Farnborough opens in style!
TWS Farnborough opens in style!
13 June 2015
The Wheel Specialist in Farnborough was officially opened today by the Mayor of Rushmoor. Kate and Alex Rose (Franchisees), with their team, explained the various processes used by The Wheel Specialist to get the nations wheels back to “that just left the showroom look.” Local couple Alex & ...
St.Albans business duo buys into nationwide franchise bringing a business like no other to the area
St.Albans business duo buys into nationwide franchise bringing a business like no other to the area
17 July 2014
Highly successful husband and wife team John and Amanda Tice have recently brought a completely unique franchise in St.Albans; The Wheel Specialist. The business provides a top quality alloy wheel refurbishment and customisation service, unique to any other in the area. Transforming worn ...
Another Phenomenal Year for Top Franchise & Business Opportunity – The Wheel Specialist
Another Phenomenal Year for Top Franchise & Business Opportunity – The Wheel Specialist
13 January 2014
Looking back on 2013 and what a year The Wheel Specialist Franchise has had; it’s busy work being the UK’s top alloy wheel repairer. Building upon our strong nationwide coverage a further 4 branches have joined the expert alloy wheel customisation team, now the local residents of Durham ...
Director of The Wheel Specialist Ginny Murphy Wins Woman Franchisor of the Year.
Director of The Wheel Specialist Ginny Murphy Wins Woman Franchisor of the Year.
21 May 2013
Leading alloy wheel refurbishment franchise, The Wheel Specialist, are extremely pleased to announce that director Ginny Murphy won the Woman Franchisor of the Year award at the fourth annual EWIF (Encouraging Women into Franchising) Awards. The EWIF Awards honour and encourage the ...
The Wheel Specialist Strengthens UK Network
The Wheel Specialist Strengthens UK Network
02 May 2013
Leading alloy wheel refurbishment and customisation franchise, The Wheel Specialist, has announced the opening of its latest Wolverhampton unit. New franchisee, Thailand based businessman Michael Ayling, has invested almost £1m in 5 operations across the midlands and is looking forward to ...
Case Studies
Starting my life with The Wheel Specialist
Starting my life with The Wheel Specialist
13 January 2014
Colin Smith director of The Wheel Specialist Edinburgh explains why joining The Wheel Specialist has been the most rewarding experience of his life. You couldn’t believe that 16 weeks would pass in an instant, but from signing my contract that’s exactly how it felt. Both the Franchise ...
Videos
Support from The Wheel Specialist Head Office
Support from The Wheel Specialist Head Office
The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
A Day in the Life of a Wheel Specialist Franchisee
A Day in the Life of a Wheel Specialist Franchisee
Eddie & Caroline McVey have been running The Wheel Specialist Ribble Valley for three years. We caught up with them to see what goes into running a successful, and growing, business and to see what it's like running a business as a husband & wife team. - The Wheel Specialist is the ...
The Wheel Specialist Annual Conference 2023
The Wheel Specialist Annual Conference 2023
We held our 13th Annual Conference on Saturday, 11th February 2023. Take a look at some of the highlights from the day and hear from some of our franchisees about their experiences. A massive congratulations to all our amazing franchisees on another fantastic year. A special ...
Marketing Support at The Wheel Specialist
Marketing Support at The Wheel Specialist
The Wheel Specialist grew out of an auto services business called Lap-Tab, which was founded in 1955 and was always owned and developed as a family-run business. There’s a heritage of succession in our brand, and the same is true for many of our franchisees. The TWS focus is on ...
Introducing our Trade Sales Representative - Chris Turner
Introducing our Trade Sales Representative - Chris Turner
Introducing our brand new Trade Sales service that we can offer to all our new & existing franchisees. - The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
Inside the showroom of The Wheel Specialist Cwmbran
Inside the showroom of The Wheel Specialist Cwmbran
The Wheel Specialist is the UK’s leading alloy wheel repair, refurbishment and customisation specialist providing a professional service that transforms the look of any car.
Lynda, Jonny & Nicole - The Wheel Specialist Newcastle - Franchise Interview
Lynda, Jonny & Nicole - The Wheel Specialist Newcastle - Franchise Interview
The Wheel Specialist Newcastle - Franchise Interview
An Interview with Scott Christie - The Wheel Specialist Glasgow North
An Interview with Scott Christie - The Wheel Specialist Glasgow North
21 September 2020
The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
An Interview with Eddie & Caroline McVey - The Wheel Specialist Ribble Valley
An Interview with Eddie & Caroline McVey - The Wheel Specialist Ribble Valley
21 September 2020
The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
An Interview with David Stanley - The Wheel Specialist Leicester
An Interview with David Stanley - The Wheel Specialist Leicester
21 September 2020
The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
An Interview with Sarah Kerr – The Wheel Specialist Bournemouth & The Wheel Specialist Fareham
An Interview with Sarah Kerr – The Wheel Specialist Bournemouth & The Wheel Specialist Fareham
21 September 2020
Sarah talks about what it's like to start your own The Wheel Specialist franchise and some of the changes implemented in the last few months.
The Wheel Specialist - Advert
The Wheel Specialist - Advert
Advertisement for The Wheel Specialist.
Alloy Wheel Refurbishment UK - The Wheel Specialist
Alloy Wheel Refurbishment UK - The Wheel Specialist
The Wheel Specialist is the UK's leading alloy wheel refurbishment specialist providing a professional service that transforms the look of any car.

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