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The Alternative Board - Business Franchise

The Alternative Board helps and supports owners of SME business to run their businesses better and get more from their personal lives.

Territory Information

Franchise Fee:
Total Investment:

The Alternative Board (TAB) is the world’s largest peer-to-peer support and business coaching franchise. For 30 years, business professionals who have taken on the TAB franchise opportunity have improved the lives of business owners worldwide.

Do What You Love. Own Your Own Business.
Achieve Financial Rewards.

TAB When was the last time you woke up before the alarm clock and couldn’t wait to get started with your business day?

It’s not often that a business opportunity offers a real sense of personal satisfaction combined with financial freedom and flexibility, but a TAB franchise does exactly that.

We have over 30 years’ experience in the SME sector and our worldwide network of over 300 franchisees is supported by a team of experts in all essential business disciplines.

A franchise with proven demand during all economic conditions

TAB TAB helps forward-thinking SME business owners grow their businesses, increase profitability and improve their lives by leveraging local business advisory boards, private business coaching and using proprietary strategic processes.

TAB franchisees lead these monthly business advisory boards and provide the coaching and consulting to the business owners (our ‘members’). TAB board meetings and coaching can be delivered in-person and virtually.

What does a TAB franchisee do?

As a TAB franchisee, you will nurture the growth of local businesses and deliver real-world advice that provides a results-driven advantage to help business owners stay focused on what matters most.

In addition to facilitating TAB Board meetings, you will also provide individual coaching sessions using TAB’s proprietary tools and processes. Working one-to-one with TAB members, you will analyse their business and help them create a customised strategic plan that will allow them to reach their business objectives and personal vision.

Benefits Of TAB Ownership

While TAB franchisees love making a difference in their member’s businesses and lives, they enjoy the flexibility and control that owning their own business provides. They appreciate earning a good income along the way, as well as the many other benefits that the TAB model provides:

  • Consistent revenue streams
  • Great ROI
  • Initial and ongoing world-class training and support
  • Proven lead generation and member retention programmes
  • Great work/life balance
  • Centralised billing/debt collection
  • Protected territories with no long commute
  • Home-based business that can be conducted virtually
  • Opportunity for life-long learning.

Our ‘ideal’ franchisee

We are always on the look-out for great people to join our team. You will be someone with the following attributes;

  • Great communicator; must have gravitas in front of, and the ability to quickly build rapport with, business owners
  • Business leader; you will have either run a business (or had responsibility for a business unit or function), and have the ability to help an SME business grow through its people
  • Passion to learn; whilst you’ll bring your own expertise, you’ll also be passionate about continued learning
  • Can-do attitude; there will be ups and downs as you grow your business – our franchisees are resilient, glass-half-full people
  • Desire to make a difference; we strive to help local businesses, and the emotional rewards are just as great as the financial ones

What can you earn?

In 2018 the top third of annual earnings of UK franchisees who have been running their The Alternative Board business for more than 2 years was between £113,790 - £196,178.

The Franchise Package

Full Franchise:

  • Franchise Fee of £40,000
  • Training Fee of £14,500
  • Marketing Spend Required in Year 1 of £10,000
  • Royalty of 20% payable
  • Term of 10 year with 5 year break clause

Option to purchase franchise

  • Option fee of £10,000
  • (redeemable on conversion)
  • Training Fee of £14,500
  • Marketing Spend Required in Year 1 of £10,000
  • Royalty of 50% payable
  • Term of 2 years

TAB has relationships with high street banks, all of whom will lend 70% of the total costs. This means applicants for the Full Franchise only need circa £20k in personal funds.

Training & Support

TAB’s support team assist franchisees in growing board membership and sustaining desired business levels through strong member retention.

Our support programmes include:

  • Initial on-site training at TAB Headquarters.
  • An assigned campaign manager to guide the launch of your business.
  • In-territory member recruitment support.
  • Quarterly advanced training.
  • Monthly peer board with fellow TAB franchisees.
  • Annual UK and international conferences.
  • Proven and effective member acquisition and member retention programmes.
  • Support from a community of 100’s of other TAB franchisees and facilitators.

TAB franchisees are proud to be part of an elite community of business advisors from around the world that help each other achieve more in their businesses.



Voluntary redundancy called for a change
Voluntary redundancy called for a change
24 August 2020
Paul Winterbottom has been a franchise owner with The Alternative Board (TAB) since April 2014. When offered voluntary redundancy, Paul left his position at NatWest which he had held for more than 30 years in order to pursue a new career and his dream of being a business owner. “When I left ...
Jonathan O’Shea, The Alternative Board (TAB) – Bristol North
Jonathan O’Shea, The Alternative Board (TAB) – Bristol North
06 August 2020
TAB franchisees come from many different career backgrounds, Jonathan, for instance, was an accountant, then a finance director in the charitable sector and then a chief executive in the charitable/not for profit sector. It was while researching a role at the British Franchise Association ...
The Alternative Board nominated for major franchising award
The Alternative Board nominated for major franchising award
27 July 2020
Business coaching and advisory board franchise The Alternative Board has been shortlisted in the Leadership & Culture category at the bfa HSBC British Franchise Awards, to be held at the Vox, Birmingham, on November 30. Each month a TAB franchisee facilitates board-style meetings made up of ...
Great Feedback…
Great Feedback…
07 July 2020
After 30 years of doing what we do, it’s still great when we receive complimentary feedback from people who come to one of our Discovery Days or from franchisees. This is feedback from a franchise prospect who attended our Discovery Day in May. “Thought I would drop you a line to thank you ...

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