Spud Bros Express - Food Franchise

Own a Spud Bros Express Franchise – The Ultimate Comfort Food Experience

Spud Bros Express is revolutionizing comfort food by bringing a fresh and exciting take on the classic baked potato.  Since 1955, Spud Bros Express has operated from Preston’s first food tram in the UK. Now a thriving digital brand with over 5 million online followers, they continue to serve up delicious loaded baked potatoes with gourmet toppings, complemented by mouthwatering sides and refreshing beverages, to eat in, take away or have delivered.

Thanks to its low investment model and its location versatility (which allows it to operate without extraction), this franchise opportunity is designed for ambitious entrepreneurs looking to join a highly scalable brand in a unique and underserved niche.

Why Spud Bros Express?

Spud Bros Express offers a fresh alternative to the crowded fast-casual market by specializing in customizable loaded baked potatoes. Unlike traditional burger, pizza, or sandwich franchises, Spud Bros Express provides a unique and in-demand menu that appeals to a wide audience. Our streamlined operations and high-quality ingredients create an elevated fast-food experience that customers love and return for time and time again.

What Sets Us Apart?

• Underserved & Growing Market – Unlike other quick-service concepts, Spud Bros Express capitalizes on the untapped potential of loaded baked potatoes, setting itself apart in the industry.
• Customizable Menu – Customers can build their perfect meal with a variety of fresh, high-quality toppings, catering to vegetarians, meat lovers, and everyone in between.
• High-Quality Ingredients – We use only the best British-grown potatoes and premium toppings, offering a gourmet twist on a classic comfort food.
• Fast-Food Excellence – A streamlined operation with low overheads enables franchisees to turn strong revenue into impressive profits
• Unique Marketing Approach – Each Spud Bros Express store employs a minimum of two Red Caps—special team members dedicated to customer engagement and digital content creation—keeping the brand vibrant and appealing.

Franchisee Benefits

• Comprehensive Marketing Support – Franchisees benefit from an established marketing agency being a partner in the Spud Bros. Express  brand and the brand’s unique approach to social media content generation with Red Caps.
• Efficient Business Model – Our proprietary tech solution, backup payment system and delivery partner software and integration, make running a Spud Bros Express franchise both manageable and profitable.
• Extensive Training & Ongoing Support – Franchisees receive in-depth training covering operations, marketing, customer service, and more, along with continuous support from the franchisor.
• Established Brand Recognition – With over 5 million followers on TikTok and a devoted customer base, Spud Bros Express has a strong brand presence that franchisees can leverage.
• Low Investment, High Potential – Compared to other food franchises, Spud Bros Express offers a lower initial investment, making it a smart entry point into the food industry.

What Makes Spud Bros Express a Smart Investment?

• Simple & Scalable Business Model – Our focused menu and streamlined operations keep overhead costs low and efficiency high.
• No Extraction Required – Unlike many quick-service concepts, our kitchens can operate without expensive extraction systems, reducing costs and increasing location flexibility.
• Proven Success & Growth – As part of the Taster brand portfolio, Spud Bros Express benefits from the experience and success of an established international franchise network with hundreds of franchisees.
• Award-Winning Reputation – In July 2024, Spud Bros Express won three prestigious High Street Heroes Awards, including Customer Service Star – Retail.
• Community Commitment – With over £21,000 raised for charity, Spud Bros Express is more than just a restaurant; it's a brand that gives back.

Training & Support

Spud Bros Express ensures every franchisee is set up for success with:

• Comprehensive Initial Training – Covering store operations, team management, customer engagement, and marketing strategies.
• Ongoing Business Support – Dedicated franchisor assistance to help with marketing, troubleshooting, and operational improvements.
• Strong Supply Chain & Vendor Partnerships – Reliable access to high-quality ingredients at competitive prices.
• Turnkey Store Setup – Assistance with location selection, store design, and grand opening marketing.
• Recruitment of Red Caps staff - Spud Bros Express will help select the right people

Who Makes the Best Franchisee?

To thrive as a Spud Bros Express franchise owner, you should be:

• Social Media Savvy – Our viral success on TikTok means digital engagement is key to your store’s visibility.
• Community-Oriented – Building relationships with customers and getting involved in local events can drive success.
• A Strong Leader – Creating a motivated and efficient team is essential.
• A Great Communicator – Managing staff, customers, and suppliers requires excellent people skills.
• Business-Minded – Understanding financials and key performance indicators will help drive profitability.

A Day in the Life of a Spud Bros Express Franchisee

• Overseeing daily operations and ensuring top-notch customer service.
• Managing staff and fostering a positive work environment.
• Engaging with customers and the local community.
• Monitoring finances, inventory, and business performance.
• Promoting the business on social media to attract more customers.

Investment & Financing

• Initial Investment: Affordable entry into the food franchise industry.
• Financing Available: Through third-party lenders such as high street banks and asset finance providers for qualified applicants.
• Operational Model: Full-time, owner-operated business opportunity.

Join the Spud Bros Express Family!

If you’re looking for a fresh and exciting franchise opportunity with a proven concept, strong brand recognition, and full franchisor support, Spud Bros Express is the perfect choice. Whether you’re an experienced entrepreneur or new to the food industry, our business model is designed for success.

Don’t miss out—contact us today to learn more about opening your own Spud Bros Express franchise!