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Recognition Express - Corporate Merchandise Franchise

Recognition Express has been successfully operating franchises in corporate recognition and promotional products since 1979.


Recognition Express - British Franchise Association's Franchise of the Year 2003

Recognition Express has been successfully operating franchises in corporate recognition and promotional products since 1979 and is the most successful franchise network for the sector in the UK, with over 40 franchisees in the UK and Europe.

Recognition Express supplies branded business gifts and personalised promotional products, name badges, staff awards, posters and signs plus a full range of branded clothing to organisations in the UK. The opportunity is huge with an established and growing market worth in excess of £3 billion per annum.

Hardworking, ambitious and driven franchisees with good ‘people skills’ are well suited to the ethos of the company.

Walk around your local area and see the opportunities everywhere for badges, branded clothing, promotional products, large format colour posters, corporate gifts and awards. The market is massive, and the good news is that the majority of the business is repeat business.

Training and Support - How We Support You

It’s you who makes the key decisions in your franchise business, but we are always on hand with help and advice, training, marketing, business and financial planning and much more.

As part of the largest franchise network for corporate merchandise and recognition products you benefit from our considerable purchasing power. We get the best products from the best suppliers, keeping you ahead of the competition.

Recognition Express franchisees benefit from:

  • Extensive marketing support
  • Centralised marketing programmes
  • Integrated business planning
  • On-going training and support
  • In-house procurement services
  • Range of equipment

Franchise Training

Training is comprehensive and extensive, covering all key business areas – marketing, sales, finance, business planning, production, products, pricing etc.

What our franchisees say

“Having been away from the workplace for 18 years, I was apprehensive about starting my own business. The support I have received from Recognition Express has been exceptional, so much so that at the end of my first year I achieved all my financial targets and have made the transition to business owner. The business is going extremely well and the economic climate has not affected my business at all. In fact, people are very aware of the need to promote the business and keep their name out there.”

Jan Chidley, Recognition Express Hull and East Riding

“The support has been first class with excellent material and an ever-improving range of centralised marketing programmes. I can see significant growth and am aiming to take the business to the next level over the next 12 months.”

Sally Findlay, Recognition Express Mid Surrey


Additionally many products are held in stock at our own warehouse with distribution service to ensure immediate dispatch and to allow you to respond to customers - ‘on-demand’.


Recognition Express has extensive marketing experience in the business to business field, and retains the services of a marketing agency to coordinate activities with our head of marketing.

Centrally designed, managed and implemented direct marketing programmes form the backbone of the Recognition Express marketing system. These are augmented by high quality literature, marketing tools and ongoing training designed to drive business growth, client contact and brand awareness.

Constantly on the lookout for exciting products and innovations, we invest both the time and money in on-going new product development programmes and in constant R&D, across the whole product range.

Support Across The Business

Support includes:

  • Business planning
  • Centralised marketing programmes
  • Ongoing training
  • Financial planning
  • Comprehensive marketing launch programme
  • Annual symposium
  • Monthly magazine
  • Dedicated extranet
  • Help and advice lines
  • Franchisee websites

Financial Information

Total package, including our franchise fee - £35,000 plus vat (vat reclaimable in your first trading quarter)

We have excellent relationships with the major banks, who will generally lend 70% of the total cost of the business – so your personal investment would be under £11,000.

Initial franchise package includes:

  • Marketing Launch Programme
  • 3 Weeks Training
  • Centralised Marketing programmes (REACT)
  • Appointment Generating System
  • Contact Management System
  • Own website
  • Extensive marketing collateral
  • 250 Recognition Express Product Catalogues
  • Sage Accounting Software
  • Ongoing training; business reviews and network meetings
  • Immediate installation at your home or office

Who are we looking for?

We are looking for ‘people’ people – good communicators who are comfortable building relationships at all levels.

Successful franchisees are well organised, ambitious, and keen to follow a proven business system.

We want the best

Recognition Express will provide you with everything you need to ensure a successful start to your franchise business.

You need to bring the right character, the drive and determination to succeed and a positive attitude to working with the franchisor and building relationships with clients.