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nkd pizza - Quick Service Franchise

nkd pizza are interested in highly driven entrepreneur’s who are looking to grow a quick service pizza business.

Territory Information


Franchise Fee:
£14,750 + VAT


Our story began in 2006, in our funky hometown of New Orleans within a cinder block building, lovingly referred to as ‘the lab’. Hailing from a vibrant city of musical culture, Mardi Gras colourful carnivals and Cajun influences, our founders developed a fire in their bellies to create a vivid range of pizzas. Inspired by ancestral dough recipes and the power of simple, fresh and local ingredients to ignite your taste buds, our first NKD Pizza was born.

GSP Group acquired the business in 2015 and set about rebranding from Naked Pizza to NKD Pizza to expand out of the US and into global markets. They wanted to develop and grow the brand by partnering with the right franchisees.

We want nothing to come between you and your fantastic pizza experience. So we adopted ‘the carry-out and delivery store model. This is an efficient model, using swift operations focussing on the quality of your experience guaranteeing your order arrives in a flash, ready to munch on at a fair price. Our standard pricing and ethos of transparency have resulted in customer loyalty, building a reliable foundation for growth and expansion.


We have an international pipeline of over 600 stores which will be opening over the next 5 years across, Germany, UAE, Bulgaria, Kuwait, Ireland, Qatar, USA.

With this pipeline of stores, we are developing and strengthening our growth infrastructure with a robust supply chain, marketing and brand development to give strong brand recognition.

This gives our franchisees a recognisable brand to launch in their chosen territory with the confidence of having a strong partner.

We are looking to build on this current momentum by partnering with dynamic franchisees to open the NKD Pizza brand in additional territories, from Master franchisees and area developers to single store operators.

nkd Pizza


  • Be one of the top 5 pizza brands in the UK.
  • Operationally streamlined, for our franchisees to be profitable and our customers to have a market leading experience keeping repeat order rate high.
  • Quality focused brand to ensure we are always delivering high quality products to our customers.
  • Constantly develop new menu items to offer our customers variety.
  • Partner with multi-unit master franchisees, area developers and single site franchisees to grow a network of successful UK franchisees.
  • Provide our franchisees with strong support and training to ensure their growth and the NKD Pizza brands growth is maximised.
  • Support single site operators on their journey to become multi-unit operators.

This is the perfect brand to add to your growing franchise portfolio or start your entrepreneurial journey. There is high demand for territories in the UK, make sure you grab a slice before your preferred territory is locked in by someone else.

nkd Pizza


When customers come into our stores, we want them to feel welcome and excited to try our food. It is all about having a great experience and we want the interior to reflect this feeling.

By using custom illustrations as murals and adding our logo and slogan to smaller areas, we are able to create a cohesive and professional brand image.

We understand that every one of our franchised stores is different in shape and size. We have done the work with, designers, architects and consultants to make sure when you open your NKD Pizza location it is optimised for delivery and efficiency.

For locations which have sufficient space, we love to build an area for our customers with a bar counter with a small dining area so customers can enjoy a slice of NKD.

We work with leading kitchen suppliers and have negotiated excellent commercial terms on critical pieces of equipment. We continue to work closely with these suppliers to ensure our franchisees are getting the best equipment while minimising the cost of opening one of our stores.


We want your store to be as successful as it can be, that is why we have developed robust marketing tools and strategies to help each franchisee from launching their store to quarterly large scale campaigns. The below items are some of the resources that each of our franchisees has access to, these remove the guesswork for you.

  • Brand Guideline
  • Brand manual
  • Social Media Guidelines
  • Social Media Crisis Guidelines
  • Full e-commerce ordering platform
  • Software to track all details of each order from dough to door
  • Fully set up store-level social media accounts
  • Menu formats, flyers and additional marketing materials design and ready to print
  • Store launch marketing guidelines
  • Access to our UK marketing team to support you on driving your business forward

nkd Pizza


We have developed a concise twenty-day training plan. This plan gives comprehensive training on all aspects of managing and running a successful NKD Pizza location. Below is an outline of the training plan. All training will be carried out by our training team in your store this means we can train your full team in the location they are going to be working in.

  • Fifteen days of on-site training in your NKD Pizza Location before the soft launch week, where we will assist you in other staff training, snagging, planning for a soft launch, planning for the launch event (if any) and initial trading.
  • Five days of working with and mentoring your team during the first week of operations.
  • Other sessions may take place at the Support Office or a third-party supplier of training.

We have developed a suite of online training videos to ensure we are delivering the NKD training to our franchisees during the Covid 19 crisis. This suite of videos will remain available to provide training to new team members to ensure constant team development.

nkd Pizza


We offer professional support throughout the process:

  • Development Assistance
  • Site selection assistance and guidance
  • Advice on negotiating the business terms of the lease
  • Recommended restaurant designs and detailed layouts
  • Complete equipment lists and specifications
  • On-site inspections during construction
  • Introduction to bookkeepers and recommendations on the accounting software we recommend.
  • Operations manual
  • Online training and testing for associates
  • Purchasing programmes
  • Management tools for food, labour controls
  • We offer professional support throughout the process

Operational Support

  • Operations manual
  • Online training and testing for associates
  • Purchasing programmes
  • Management tools for food, labour controls


The financials and setup costs vary from location to location, once your deposit has been paid our team will work with you on the business planning, below is a snapshot to give you an idea of some of the costs and requirements.

  • Franchise Fee per unit payable before opening
    • £14,750 +vat
  • Royalty Fee
    • 6%
  • Marketing Fee
    • 3%
  • Exclusive territory franchise agreement
    • 5 years renewable
  • Commercial property category
    • A5 usage
  • Optimum store dimensions
    • 1,000sqft
  • Full cost to setup, including franchise fee and fit-out
    • £120,000 - £200,000
  • We can introduce you to the banks to get you support on funding


Now you know more about franchising NKD Pizza, contact to request a franchise prospectus.



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