The goal of a content strategy is to create a plan that uses content as the primary means to accomplish business objectives.
A business's content strategy should focus on producing and promoting high-quality content that attracts, engages, and inspires the target audience.
· 81% of companies view content as a core business strategy (CMI).
· The top three primary goals of creating content are boosting sales, building customer relationships, and increasing brand awareness (eMarketer).
· Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (Demand Metric).
Businesses with a clear brand message are more successful. FullPivot's proven framework helps entrepreneurs clarify a business' message and engage customers, produce effective marketing materials and increase sales.
Entrepreneurs can operate under a centralised brand with marketing tools and training. This is an opportunity for any entrepreneur to deliver digital transformation services while working from home and earn brilliant income in the process.