After recently undergoing a brand refresh and revealing its new look, Lakeland Verandahs has just taken delivery of a revamped van fleet complete with brand-new livery incorporating their updated branding. 

The UPVC decking, fencing and balustrade company provides van transportation to each franchisee that joins its new Franchise Network and opens up a regional territory. 

Lakeland wants each of its franchisees to look smart on the road and get noticed behind the wheel when travelling between installations. They also view it as a way of unobtrusively exposing the new brand identity to a very broad audience. 
Vehicle graphics have been used as a cost-effective form of advertising by Lakeland for many years. 

It’s been a marketing tool that's instilled trust in their customers and gives them an assurance that they are dealing with a very professional outfit.    

A full toolkit is supplied to each franchisee in the branded van they receive, with implements including a cordless drill, chop saw, silicone gun and tape measure. 

They also profit from comprehensive training and support, covering sales, operations, technical and finance.