Over 200 franchisees and team members attended the event to unveil the refreshed look of TaxAssist Accountants and its complementary brands.
On 15th March 2024, the TaxAssist network came together with TaxAssist Group directors and teams, for a brand launch event, where the new branding, colour scheme and tag line were revealed for the first time.
The day included a programme of valuable insights, networking and motor racing themed fun activities. Attendees were also able to see a test track day happening on the international circuit directly from where the event was held.
Kully Sahota, TaxAssist Accountants franchisee based in the West Midlands, said: “The new branding looks good and much more relevant in our current marketplace. I believe it will enable us to work with both more clients and bigger businesses over the years ahead.
“I also feel like the additional services are going to be easier for clients to understand and engage with. Overall, I am confident it will increase the value and eventual multiple of my business when it comes to the point of exit.
“I would add though, it’s more than just a new brand, I feel totally re-energised!”
James Mattam, Group Business Development Director, said: “It was wonderful to bring everyone together for a hugely enjoyable day at Silverstone. The new branding has been under wraps, so it was fantastic to finally reveal our new look which was enthusiastically welcomed by all in attendance. We have been delighted with the positivity from the network and we’re excited to move on to the next level of growth for our network.
“The new branding is now live across all our digital platforms and clients will begin to see our shops and offices rebranded over the next two years as part of our brand rollout strategy.”
The event was supported by Dext, who delivered an insights presentation to demonstrate what Dext are seeing in the industry from other accounting and bookkeeping firms, including capacity for revenue work, value add pricing models and digital strategies.