Caremark, a leading provider of home care services, is delighted to announce six new strategic hires within its head office and regional teams as it aims to drive forward its expansion in the UK.
The company, known for its robust franchise network, has seen a remarkable 18% growth in turnover within the last year. It is now on track to add 15 new franchises by the end of 2024, bringing its total to 141.
Recent appointments include a new Talent Acquisition Manager, Patrick Gerard Dahill. Patrick brings a wealth of experience from his previous employment in international recruitment and corporate sectors. He will be charged with refining Caremark’s recruitment strategies to attract and retain top talent in the care industry.
Martha Pusey joins him as a Training and Development Officer. With extensive experience in care delivery and a master’s degree in Dementia Care, Martha will focus on enhancing training programmes vital for supporting franchise owners and their staff in delivering high quality care.
Nicola Pringle and Jon Fuller have also joined as Regional Support Managers for the North and the South East, respectively. They bring significant expertise and will directly provide customised support to franchisees in their regions, helping them enhance operational efficiencies with business and marketing plans, profitability, and growth potential.
In a significant internal promotion, Paul Davis has been appointed as Roster System and Data Manager. His leadership will drive initiatives that significantly improve data management and operational scheduling, further enhancing Caremark's efficiency.
Finally, Paula Spriggs has been appointed as the new Director of Operations. Paula, who has previously worked at Bluebird Care, has come on board to lead the Regional Support Managers in the creation of standard operating procedures and strategies to best support franchisees to achieve profitable growth. Speaking about her decision to move to Caremark, Paula said:
“At Bluebird Care, I found a real passion for the care sector - I get an immense sense of job satisfaction not just from seeing franchisees build profitable sustainable businesses, but also from seeing them change lives by doing what they do. After seven brilliant years there, the job with Caremark came up, and it felt like the right time for me to take on an exciting new chapter.
“I knew of Caremark’s excellent reputation, and how happy and driven the team are - from our first meetings about the role, the team completely sold it to me. I can see the potential that lies ahead for Caremark.”
Talking about her plans within her role at Caremark, Paula stated:
“I know how important franchisees' ongoing learning and development are and that building support into the entire franchisee journey is essential. The relationship between our franchisees, the franchise support centre and its regional teams is an intrinsic part of the success for both the franchisee and franchisor, and this needs to be nurtured. That’s why my immediate plans are to take stock of current internal processes and systems and streamline everything to provide the best support we possibly can for our network.
“I’ll also be developing tools and resources to ensure franchisees reach out to the relevant stakeholders and get out into the community to grow their private customer intake. I have a lot of experience of private customer acquisition, I’m looking forward to having influence in this area. I’m really excited about the direction the franchise is headed and being part of shaping it.”
The influx of talent comes at a critical time as Caremark continues to enhance the support it provides its growing network of franchisees. In fact, the franchise support centre is already recruiting several additional roles to strengthen its operational and training capabilities.
David Glover, joint CEO of Caremark, remarked on the strategic importance of these hires, stating:
“At Caremark, we carefully recruit people who align with our values and are as passionate about delivering outstanding care as we are. That’s why we’re thrilled about our new additions to the Caremark franchise support centre team. Not only do each of them bring incredible experience to their roles but they are also exceptionally dedicated to what we do and driven to make our network and care provision the very best it can be.
“The more successful we become as a franchise, the more we can invest in how we support our network, and success can continue to snowball. With these talented new team members and brand-new roles being created within marketing and IT, that’s exactly what we’re doing. Our team is now stronger than ever, which means we have a very positive time ahead.”