ChipsAway, the UK’s leading minor damage paintwork repair specialist, has this week revealed strong new branding, which is being rolled out across all marketing activity, including a brand new national TV campaign and website.
Commenting on the latest developments, Head of Marketing, Ella Pugh says, “The new campaign centres around the humorous, every-day excuses used to explain the reasons why minor paintwork damage occurs, creating adverts which resonate and make an impact on our audience. The strapline ‘Like it never happened’ has been introduced to emphasise the quality workmanship of ChipsAway, as well as reassuring our customers that ‘we don’t judge, we just fix it’.
“After months of planning and hard work, we are delighted to now be able to launch our new and improved branding. Not only does it really portray the true professionalism that our ChipsAway service is synonymous with, but it also elevates the brand proposition in line with where we are in the industry. As market leaders, we strive to continually innovate, to ensure we provide our customers with top quality repairs, exceptional customer service and outstanding value. The latest artwork and branding overhaul will help us stand out even further in consumer’s minds, and gives us a real point of difference in the marketplace.
“Our new website not only looks great, but has also been built with user-experience as a key focus point, meaning every page has been designed so our customers have exactly the information they need, right at their fingertips. And our latest TV advert delivers a funny, memorable message, as well as having a clear emphasis on the types of damage we are able to repair.
“The range of excuses for paintwork damage we’ve heard as a network got us thinking, and although we’ve launched using a set of three, including ‘That kerb wasn’t there last time’, ‘Do they make shopping trolleys out of magnets?’ and ‘Daft place to put a bollard’, we have big plans for developing and extending the campaign with many more excuses that we know our customers will really identify with!” Concludes Ella.