Dream Doors, the UK’s largest kitchen makeover company, is celebrating another record breaking year achieving a turnover of more than £4Million in March this year. This milestone marks the largest turnover the company has ever achieved within a single month, proving that the Dream Doors model is getting stronger by the year.
Says Dream Doors founder and managing director, Troy Tappenden: “I remember our first million-pound month well and, in reality, it wasn’t that long ago. We then began to hit £2M months quite regularly from 2014 onwards and, just last year, £3M in one month was the pinnacle. As a brand we’ll be close to £50Million in annual sales this year – and it all began when I sold my first kitchen makeover for about £4,000 back in 1999!”
“I’m very proud of what we’ve all achieved here at Dream Doors. From my local team here in Hampshire, through dozens of hard-working franchisees and their own staff, we’ve built the largest and most decorated brand in this sector.”
Dream Doors specialises in made-to-measure kitchen doors and worktops. Replacing these features can give a kitchen a brand-new feel. Dream Doors has capitalised on this marketplace, gaining over 75 franchisees across the nation and earning a following of happy, loyal customers.
Turnover, however, is not the only figure that’s on the rise. Hits to the Dream Doors website have almost doubled in the last year with certain days yielding over 3,000 sessions. This massive leap in visibility has allowed franchisees to gain more useful leads and, in turn, leading to more sales.
The success of Dream Doors can be routed back to its target demographic, the older generation. The company focuses on this demographic as, typically, they are settled into a permanent home and have disposable income to spend. Kitchens have become a trophy room of sorts for some people and upgrading that space to look more modern and stylistic can be a fantastic hook.
Yet another strength of the company is its continued support for each franchisee, both new and old. All Dream Doors franchisees are provided with a 13-week comprehensive training period. During this time, they are taught everything they could possibly need to help their business thrive. In 95% of cases they start with no prior kitchen experience, and very quickly become experts in their field. Their progress is further advanced through an assigned Business Development Manager, a commercial expert whom is always there to lend a helping hand or give important advice.
Of course, none of Dream Door’s success could happen without the franchisees themselves. From a single outlet to over 75 showrooms being occupied with skilled individuals (and couples), the Dream Doors family is only getting stronger as the years go on.
Are you interested in a franchise opportunity which allows you to own your very own local showroom with the support of a large and growing network? Then get in touch with Dream Doors today.