Kitchen Facelift Retailer Shortlisted in Three Categories
Dream Doors has reached the Franchise Marketing Awards finals (FMAs) for the eighth year in a row. Two years after winning the last of its six FMA trophies, the kitchen facelift retailer has been shortlisted for 'Best Website' and 'Best Online Marketing Campaign', as well as 'Best Franchisee Marketing Support', an award the company won three years ago.
Founder and managing director, Troy Tappenden, who sold Dream Doors' first kitchen makeover 15 years ago, explains why he directs so much investment into marketing and franchisee support: “As a company, we don't earn anything unless a franchisee makes a sale. And, obviously, marketing is the first step in helping our franchisees win new customers,” he says. “That's why we've invested hundreds-of-thousands-of-pounds into marketing support and resources over the years.
“I'm pleased that our efforts have been recognised by the judges again this year, and will be hoping for another trophy this time round.”
Dream Doors reached the final in the 'Best Website' category after launching its new website late last year. The month after its release the company's 50 franchisees achieved record turnover with 50% of all leads coming from the new site. The 'Best Online Marketing Campaign' nomination comes off the back of a sustained online marketing activity – including the release of a bespoke iPad App – that has increased franchisees' sales from internet enquiries by 300% in two years.
'Best Franchisee Marketing Support' is an award Dream Doors won back in 2011. Since then, the company has fine-tuned its marketing support, doubling new franchisees' sales in their first six months of trading.
The awards are open for any franchised business to enter; previous winners have included prestigious brands such as McDonalds and Cash Converters. An independent panel of judges, made up of franchise industry and marketing professionals, picks the winners from each category. Those winners will be announced on Friday 14th March at the British and International Franchise Exhibition, Olympia, London. Dream Doors will be on stand E120 at the exhibition, which is also open on Saturday 15th March from 10am.