07 October 2013

Century 21 UK, the estate and letting agency franchisor and part of the world’s largest residential estate agency organisation, has today (7th October 2013) announced the launch of the new Century 21 Real Estate global website – century21global.com – which is set to benefit all of its UK franchisees.

The new website will provide consumers around the world with centralised access to all Century 21 property listings including those from all UK offices. The announcement was made at the Century 21 International Master Franchisors Conference in Düsseldorf, Germany, earlier this week.

The new century21global.com website features:                    

  • Language, Currency and Unit Translation: Throughout the site, the content has been translated into 16 languages: English, German, Russian, Japanese, and Korean, Dutch, and Turkish, two versions of Spanish, French and Portuguese, and three versions of Chinese. The site also translates currency and units of measurement based on the consumer’s preference.
  • Localised Content Pages: Each country will have localised content with useful information for foreign buyers to assist them in making informed decisions. 
  • Interactive Map: An interactive map will provide international customers with a visual look at the breadth of the Century 21 System and will show all of the available regions, offices and agent contact information.
  • Search Capabilities: Buyers can search for offices, agents, residential, commercial and land properties for sale and for rent. The search results can also be filtered by features like property type, and numbers of bedrooms and bathrooms to provide the precise listings that match the buyer’s needs.

Rick Davidson, President and CEO, Century 21 Real Estate LLC, said:

"Property transactions today are occurring from country to country and continent to continent. Through the development and launch of our global website, Century 21 has positioned its 7,100 worldwide offices to collaborate, connect and engage buyers, sellers and investors around the world so they can transact business confidently.”

Bev Thorne, Chief Marketing Office at Century 21 Real Estate LLC, said:

“The launch of our global website shows our commitment to leveraging the size and breadth of our worldwide sales organisation for the benefit of consumers worldwide. As the world grows smaller through enhanced connectivity and mobile technology, connecting with homebuyers and sellers on a global scale is easier than ever.”

Rob Clifford, Chief Executive of Century 21 UK and Group Commercial Director of Shepherd Direct Group, said:

“This new Century 21 global listings website will give consumers searching for international properties a great advantage. Visitors to the site will not only be able to more easily perform language, currency and translation functions but also conduct cross-border transactions more naturally with Century 21 UK agents. Levels of foreign buyer interest in UK property continues to grow each year and we believe this new site will be a real benefit for our franchisees across Great Britain to know that their property stock is easily accessible to interested parties worldwide. For those franchisees based in London particularly, the ability to offer property in this global shop window will no doubt help the marketability of stock in one of the most popular cities to purchase property in the world.”

Century21global.com is a stand-alone website that features global property listings, including those in the UK. Century 21 UK will continue to host all of its UK property listings on its existing century21uk.com consumer website, which will cross link with the global site.

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