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A genuinely rare acquisition opportunity, this retailer is performing better than ever in the current climate. As the largest UK retailer of the highest end brand of sewing machines, our client has built a substantial retail business with strong margins and a loyal, affluent clientele.
Demand in this sector is stronger than ever, significantly outstripping supply. Our client’s business is performing very well and has substantial opportunities for further growth, but our client is at retirement age and is ready to hand over to a new owner.
Opportunities to acquire a business like this do not come along very often. Unlike most retail opportunities, this is an exceptional business in a recession-resistant and growing sector. It is a flagship retailer with an established presence as the leader in its field for more than 20 years.
Sewing machines at this end of the market range in price up to £9,000 per machine. Customers in this market also spend a lot more than a typical retail customer on aftermarket products, and remain loyal over many years. Our client benefits from exceptional brand loyalty from customers who return again and again, who travel from far and wide (even from overseas) to visit the store, and who engage with each other in online communities built around our client’s brand.
The industry itself is growing and very recession-resistant. As one of the few pastimes that can be carried on from home, sewing will continue to be loved and practiced no matter what. The craft industry weathered the last recession well for this reason. Sewing in particular is extremely popular, and global supply chains are feeling the strain of the unprecedented increase in demand for sewing machines since the onset of the COVID-19 crisis. In the UK, the TV show The Great British Sewing Bee is more popular than ever, with millions watching every week.
Far from being a typical retail operation, our client is a key part of the supply chain for sewing machines and products in the UK, and indeed is an important part of the support network in this space. For example, the company has the contract for all warranty repair work for the two highest-end brands of sewing machines in the UK.
Online sales are only in their infancy, and this represents a huge opportunity. During the lockdown the business quickly moved more product lines onto the main e-commerce channels with remarkable success, generating record online sales and providing a taste of what can be achieved in future.
Besides the enormous potential for online growth, this business very clearly demonstrates the value of the showroom experience in the sale of high end and luxury brands. Our client uses its physical space in a highly effective way to create an outstanding customer experience and drive very high-value sales. For an acquirer currently engaged only in ecommerce but without a physical presence, this business would be the perfect addition.
And of course any acquirer would benefit from this company’s access to the most affluent and high-value section of the entire craft retail market. Our client is the only company with a long list of customers who have paid up to £9,000 for their sewing machines, the date they purchased them and crucially, when they will be ready for their next upgrade. This customer data is extremely valuable to anyone in the craft retail space looking to add reliable, high margin sales into the future.
A genuine retirement sale, this is a very rare chance for anyone who has had an interest in this sector for a long time to own the premier brand in this space. It is an outstanding opportunity for any investor looking for a strong retail business with a lot of growth potential. We recommend acting quickly to avoid disappointment.
Offers in excess of £350,000 are invited for 100% of the outstanding share capital. Stock and assets with a net value of £114,000 are included in the price.
If interested, please contact the seller through the form on this page.
Premises is not for sale but is owned by the owners of the business, who will naturally grant a lease to the new owner on fair terms, subject to discussion.
Prime location. Large premises in a very central location with easy parking nearby.
Two-storey premises including a retail showroom, training facilities, offices, stock and servicing rooms.
The sewing machine market was growing but since the onset of the COVID-19 pandemic it can only be described as "booming", with demand outstripping supply. There are serious opportunities for growth in several specific avenues, which can be discussed. Our client is at retirement age and is ready to hand over, but the new owner will have a great business with enormous expansion potential.
This business is the premier retailer in this space and has been for more than 2 decades.
As an example, when the top-of-the-range product was launched last year, our client’s single retail store pre-sold more of these machines than all retailers of this brand in France and the Nordic countries put together.
Genuine retirement sale.
The owners will be happy to provide help and assistance during a handover period. The business is under management and the existing staff are more than capable of continuing operations.
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