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Established Lingerie Business Focusing On Full Figure Market For Sale

Diss, Norfolk, UK
Asking Price:
£100K - £200K Inventory / Stock included
£100K - £200K
Net Profit:
£50K - £100K

Successful lingerie business based near Diss in East Anglia. The business is a boutique lingerie brand owned by Macrimex (UK) Limited a company with the unique ability of being able to produce one style across a large range of sizes and so almost every "body", no matter what shape or size. The business fills the niche in the lingerie market with its unique and outstanding products. Company has dedicated customers both retail and wholesale although the business is mostly focused on the wholesale market. Great opportunity to expand the online retail capabilities of the business.

The business was founded in 2001 by Michael Critien and was purchased by Michael Roban through the business Fashion Group Limited. As a foreign owner, Mr. Roban has found challenges doing business in the UK as a foreigner and is now looking for a new owner to take over operations. Mr. Critien is still managing the business on behalf of Mr. Roban however the new owner will need to move to a new location.

Mr. Roban is selling the company at a price equivalent to 1x turnover plus value of inventory. Great opportunity for a purchaser that can also inject some capital into the business. Fantastic opportunity to expand as well beyond the UK. Company has been profitable for a long time but needs some TLC moving forward.

Property Information



Lease Terms:



Location is currently in a warehouse on premises of original owner. Purchaser will need to re-locate the business. Warehouse is approximately 1500 square feet.

Premises Details:

Located in Eye near the town of Diss in East Anglia on private residential property.

Size in square feet:
1500 square feet

Business Operation

Expansion Potential:

The US market is a massive untapped expansion opportunity as well as the rest of Europe. The brand has mostly been a UK brand. Also quite a bit of expansion opportunity within the UK as well with more targeted marketing to the younger retro market as well as niche segments like the TG community.

Competition / Market:

There are many companies competing for the full figure market. In the retro space we compete with companies such as What Katie Did but our bras are more every day wear than special occasion.

Reasons for selling:

I bought the business mostly as an investment with my wife and for her to run. We have since gotten divorced and I am not capable of devoting the time necessary to run the business. Additionally as a foreign owner in the UK I have not been able to get the bank financing necessary to grow the business. The business should be owned by a UK owner with the means to invest a bit in the company to facilitate growth.

Trading hours:

7 days a week

1 full time employee
Years established:
15 years (since 2001)

Other Information

Support & training:

Current manager will be willing to train new owner

Inventory / Stock value:
£80,000 - included in the asking price
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Related Documents:
Home based:
This business can be run from home.
This business can be relocated.

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