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Established High Street & Online Footwear Retailer In Penarth Near Cardiff For Sale

Penarth, UK
Asking Price:
£50K - £100K
Net Profit:

Ogam Igam is an adults and children's footwear retailer run through both a well presented high street shop in Penarth town centre near Cardiff, and an online store. This presents a buyer with the exciting opportunity of running a fully established business that covers a wide catchment area due to little competition and scope for expansion.

Numerous established quality brands are stocked, including Geox, Start-rite, Clarks, Rieker, Josef Seibel, etc. Many of the brands enjoy exclusive area status. The business is for sale on a leasehold basis.

As a niche supplier - we specialise particularly in children's footwear - our local customers are prepared to travel quite some distance to us. As a children's footwear specialist we are a 'destination' shop with 58% of our 'high street store' customers living outside the CF64 postcode area.

Highly affluent catchment area covers:
- Cardiff
- Penarth
- Barry
- Vale of Glamorgan
- Cowbridge
- Lower Valleys regions

Est. 2004, the store has built a strong customer base with repeat local and online customers. Not only is it the only footwear retailer in town, it's one of very few children's footwear specialists in Wales! The store is easily reached by regular bus and train services. The high street store is situated next to Penarth rail station, bus and rail connections to Cardiff are frequent and there is free car parking in the square.

Strong online sales are achieved via the website and an eBay store. Bespoke software ensures auto-synchronisation of stock levels and prices from the store Epos system to both online platforms as well as numerous other functions.

Marketing presence is maintained through active social media marketing with long established accounts in all the important social media channels. We run a local customer loyalty scheme and create online newsletters and blogs.

3rd Party Accounts / Setups:
eBay - ogamigamshoes
GetResponse - email marketing - independent website reviews
Royal Mail - Click and Drop
SemRush - SEO insights / help
SagePay - online payment gateway
WorldPay - PDQ and online credit card payments
Yellow Pages ( - Top positions secured due length of time account held

Leasehold: Rent £10,000. Rates payable circa. £5,000.

Genuine offers considered, plus stock at valuation.

For more information about this business, please contact us on this page.

Property Information




Penarth Town centre, near Cardiff.

Premises Details:

Located within a group of active shops, restaurants and estate agents and next to the railway station and a free parking area. The shop is a traditional and attractive double-fronted building on a busy route into Penarth. The premises has a large well-presented customer area, office and stock room to the rear and a further substantial basement stock room. The premises is air conditioned, it has a dedicated packing area for online sales, EPOS system, networked IT system, with four terminals and a server.

Energy Performance Rating:

Business Operation

Competition / Market:

Little local competition.

Reasons for selling:


Trading hours:

High street store: Mon-Sat, 10am to 5pm. Online: 24/7.

Saturday and holiday support from fully trained occasional extras.
Years established:

Other Information

Support & training:

The owner will be available to provide after-transfer support of the various systems and software.

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