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Gator Business Sales is delighted to be working with the owner of this profitable photo booth franchise which covers the counties of Essex and Hertfordshire.
The brand is regarded as one of the premier event photo booth hire companies in the UK.
The Essex & Hertfordshire franchise is well established and undertook 56 bookings in 2019. Of particular note to potential purchasers is the number of confirmed bookings transferring with the sale, which are currently 44 for 2020 and 13 for 2021, and have a combined value of approx. £28,500. This is subject to change as events are undertaken and new bookings made on a regular basis.
Weddings account for the majority of bookings, with Fridays and Saturdays in the main wedding season being particularly popular and busy. Booths are usually booked for 4-4½ hours and the average charge to a client is £500. Whilst most weddings will have a professional photographer in attendance for the formal pictures, photo booths continue to gain popularity as they capture family and friends in a more relaxed setting, and keep both adults and children entertained throughout the reception. Guests are free to visit the booth as often as they like, and each print is personalised with details of the day ensuring a unique memento, with a copy to the guest and a copy for the bride and groom in their memory book.
Customers reviews say they particularly like the stylish photo booths, quality of the prints, trained staff, fully inclusive packages (no hidden extras), ease of communication prior to and post the event, flexible payment terms......everyone seems to like the fact that they get to keep the fun props provided!
Growth-minded purchasers will no doubt look towards expanding the business into other events, such as Christmas parties, birthdays, training courses, product launches etc., and this has been aided by the introduction of the franchisor’s corporate events division in 2017.
Approx. 50% of bookings are generated by the franchisee, with the remaining 50% coming via head office. The Essex & Hertfordshire franchise does have its own web page and is very active on Facebook. A state-of-the-art customer relationship management (CRM) system ensures seamless communication between head office, the franchisee and the client.
Technical support is always available from head office as well as from other franchisees, and a comprehensive training and induction program will be available to the new franchisee ahead of purchase.
Two photo booths are included with the sale, both incorporating a high resolution camera. Each booth is touchscreen and custom-designed for ease of transportation and assembly. One of the booths has an integrated mini-PC, the other has a Lenovo laptop. Both booths have LED lighting with mood changing or flashing modes, and green screen technology, as well as all the photo software necessary to produce custom individual prints. Also included in the sale are two Mitsubishi dye sub printers.
Whilst successful and profitable, the franchise is largely run on a part-time basis due to the vendor’s weekday commitments. The new owner(s) would of course have the option to continue in a similar way, but equally the business could be expanded into a full-time operation and may even be of interest to active retirees.
Covering the counties of Essex & Hertfordshire
Change in family commitments.
Predominantly at weekends during the main wedding season, although the franchise is active year-round.
Tailored to the requirements of the purchaser.
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