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Company With 2 Successful Childrenswear Designer Brands For Sale

Dorking, Surrey, UK
Asking Price:
£200K - £500K
Net Profit:
£100K - £250K

A reputable long standing business with 2 children's wear brands is now available to purchase.

Having been established for approx 15 years, the company developed and operates 2 brands.
A Childrens Nightwear brand alongside a Special Occasion/Christening brand.
There is great potential for both online brands with the right investment and expertise.
With the right sales and marketing drive, there is the capability to enormously increase the business, building on the already loyal customer base that has been increasing year on year.

With the High Street stagnating due to the current pandemic crisis, it is important more than ever, to have an online presence. The groundwork has been done here, so you could hit the ground running.
The children's wear industry has always been buoyant as kids grow out of clothes so quickly and parents and grandparents will always spend money on their children - even before themselves.

Our nightwear brand caters for the ages 1 to 16 years, with the main focus being the 1-10 years group. All designed ‘in house’ and with predominantly traditional styling. Our aim was to supply and sell quality Classic nightwear that didn’t have the latest licensed character on the front, something we didn’t like as mothers to young children at the time. The range has expanded now to include skinny fit PJs suitable for the US and Australian markets.

Due to a fantastic opportunity that came about through the long standing relationship with our factory in China, we created our Christening brand back in 2012. It was launched at the London childrenswear trade show ‘Bubble London’ at the start of 2013.
Although we started with Christenings in mind, we have developed the range to include Flower Girl, Bridesmaid and Special Occasion wear.
Since our introduction to House of Fraser at that show, we became the biggest children’s Special Occasion wear brand on the House of Fraser digital platform for many years until their collapse in August 2018. We still supply them through the new owner.

Sales and Marketing

The brands are now sold predominantly through our own 2 websites and House of Fraser. Additional sales avenues come from Amazon, Brand Alley (a ‘members only’ website) and Secret Sales (through their Outlet section)
We also sell our Heritage Christening brand Internationally through distributors in Canada & Australia.

We have been working with TK Maxx for a couple of seasons on exclusive PJ designs to them, using our brand label.

Each brand has it’s own independent website with a current Newsletter distribution of over 36,000 email subscriptions.

Our main social media platforms are ‘Facebook’ and ‘Instagram’.
We have 1,880 followers on Facebook and 1,200 on Instagram. Both Social media platforms would benefit from additional work to grow our audience and promote the brands.


Both ranges are currently produced in Hong Kong/China, with additional styles being produced in India.
As we have worked in the highly stringent and rigorous children’s wear industry for many years we are proficient with working to very strict quality and safety guidelines to meet British standards. We are aware of, and implement all needle damage policies, button pull tests, stud reports, safe dyeing and printing techniques. Our factories all conform to current British safety laws and work with other UK companies so are fully aware of what is required for UK retailers.

Please contact us for more details.

Property Information


Both owners work from home

Premises Details:

Warehouse in Dorking, Surrey. 1 months notice required.

Business Operation

Expansion Potential:

Huge! Our biggest weakness is marketing. Digital marketing and social media. The business has changed so much and the main source of income needs to come from online sales. This is where the company needs investment

Competition / Market:

Pyjamas brands and special occasion wear brands.

Reasons for selling:

They need investment to ensure their future. The brands have been a labour of love for us for many many years. However the business has changed a lot of the last few years and we do not have the expertise in marketing to build both brands. We are keen for them to be sold to someone who could nurture them and bring them back to where they should and can be.

2 - the owners
Years established:

Other Information

Inventory / Stock value:
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Home based:
This business can be run from home.
This business can be relocated.

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