Award-winning creative agency, recognised by PR Week and The Drum Awards, specialising in the strategic development and management of consumer brands and behaviour change campaigns.
Services include brand proposition, communications and campaign strategy, social media management & advertising, press office and PR campaign delivery, content production, brand identity, assets & packaging design.
Key Aspects
- An agile agency partner with a track record of successfully launching and developing challenger brands, alongside working with highly regulated organisations.
- Operates particularly within the food and drink sector across different verticals including retail, FMCG and public sector organisations.
- Multi-year retained contracts and projects are currently in place with companies such as Lidl GB, Laithwaites, Agriculture and Horticulture Development Board (AHDB) and Zero Waste Scotland.
- Generates 83% of its revenue from retained contracts and 17% from one-off projects. Sales are mostly generated from repeat clients (90%), with the remaining (10%) coming from new clients.
- Maintains a client retention rate of more than 85% and long-term relationships, averaging 6.5 years, as a result of being commercially-focused, meeting and exceeding contract expectations and targets.
- Employs a small, award-winning multidisciplinary team of nine employees, working in a hybrid model, based in Scotland.
Opportunities
- Scope to grow its existing client base through increased recruitment, additional service offerings, and outsourcing to other key subcontractors to meet demand.
- The agency follows a hybrid working model, enabling an acquirer to operate from anywhere in the UK.
- Aims to achieve a turnover of c.£1m and gross profit of c.£600k as of FY26, driven by increase in value of current contracts and winning new clients.
- Scope to leverage the agency's existing client contracts and long-standing relationships with a blend of household name brands and high profile public sector organisations.
- Opportunity for a creative or communications agency to accelerate growth by leveraging existing client relationships and expanding within the food & drink and social good sectors.
- A strategic acquirer will benefit from the agency's client base, comprehensive service offerings, highly skilled team, and innovative approach that sets it apart from competitors in Scotland.
Potential Purchasers
- Larger creative/social media or communications agency.
- Creative/communications and design agencies (FMCG or public sector biased).
- General marketing and advertising agencies handling national campaigns.
- PR and social media agencies active in consumer brands and public sector clients.
- Media buyers seeking to extend capabilities.
Turnover - c£860k
Adj. EBITDA - £420k
