The White Heather Hotel is a charming property situated in the vibrant town of Turriff, Aberdeenshire, known for its picturesque red sandstone buildings and agricultural significance. Located approximately 45 minutes north of Aberdeen and 15 minutes south of Macduff, the hotel serves as an ideal base for exploring the North East of Scotland. The surrounding area boasts numerous attractions, including castle, coastal, and whisky trails, golf courses, fisheries, and country clubs. Turriff itself is home to Scotland's largest two-day agricultural event, the Turriff Show, and offers extensive shopping, business, and leisure facilities, making it a thriving community for residents and visitors alike.
This recently refurbished hotel features multiple floors, each designed to provide a high-quality experience for guests and patrons. The ground floor houses the main trading area, including a spacious dining room for 40 guests, a bar, restrooms, and a fully equipped kitchen. The basement level offers a versatile function area with its own bar, capable of seating over 40 people and perfect for private events. The second floor contains recently upgraded letting rooms with en-suite facilities and flexible bedding options, while the top floor is dedicated to private owner's accommodation.
As a business opportunity, the White Heather Hotel offers three twin/double rooms, one family room, and a two-bedroom apartment. Room rates range from £90 to £150 per night, catering to both business and leisure travelers. The property includes two restaurant/bar areas, each with a capacity of 50 seated and 20 standing guests. Licensed hours extend from 11am to 11pm daily, with later closing times on weekends. The hotel generates income from room lettings, function hire, and food and beverage sales, operating its dining areas from Thursday to Monday with residential meals available midweek.
The White Heather Hotel has established a strong local clientele and benefits from passing trade due to its coastal location. There is significant potential for growth through extended opening hours and more aggressive marketing strategies. The property's versatility allows new owners to utilize the top floor as accommodation for owner-operators or convert it into additional letting rooms. With its recent refurbishment and healthy turnover, the White Heather Hotel, listed at £237,000 with an annual turnover of £180,000, represents a turnkey opportunity for investors looking to enter or expand in the hospitality industry in a thriving Scottish community.
Situation:
Located in the vibrant heart of Turriff, a lively town and agricultural hub in rural Aberdeenshire, this centrally situated hotel offers an exceptional opportunity for business. Turriff, known for its picturesque red sandstone buildings, is surrounded by rolling countryside and is approximately 45 minutes north of Aberdeen on the A947 route to Banff, and just 15 minutes south of Macduff. The town serves as an ideal base for exploring the North East of Scotland, with attractions such as castle, coastal, and whisky trails, numerous links golf courses, fisheries, and country clubs. The area is also renowned for the Turriff Show, the largest two-day agricultural event in Scotland, which promotes Scottish agriculture and the food industry. The River Deveron, famous for salmon fishing, is within walking distance, attracting fly fishing enthusiasts from around the globe. Turriff boasts a wide range of shopping, business, and leisure facilities, including primary and secondary schools, national retailers, specialist shops, a library, sports centre, and swimming pool, making it a thriving community for both residents and visitors.
The Business:
The White Heather Hotel offers a unique investment opportunity in the hospitality sector. This well-established hotel features three twin/double rooms, one family room that sleeps four, and a two-bedroom apartment with a sofa bed, lounge, kitchen, and bathroom. The apartment can be used as private accommodation or additional guest rooms. Room rates range from £90 to £150 per night, catering to both business and leisure travelers. The hotel also includes a ground floor restaurant/bar and a lower ground restaurant/function room, each with a capacity of 50 seated and 20 standing guests. Licensed hours are from 11am to 11pm daily, with extended hours on Fridays and Saturdays until 12:30am.
The White Heather Hotel has built a strong base of loyal clientele from the local community and benefits from passing trade due to its coastal location. The hotel's income is derived from room lettings, function hire, and both food and beverage sales. The dining areas operate from Thursday to Monday, with residential meals served on Tuesdays and Wednesdays. The hotel is known for its live music events and TV screens, making it a popular spot for both residents and visitors. Despite its current success, there is significant potential for growth through extended opening hours and a more aggressive marketing strategy.
For new owners, the White Heather Hotel offers numerous opportunities to enhance profitability. The top floor can be utilized as accommodation for owner-operators or management, or it can be converted into additional letting rooms. The hotel's integral role in the local community, combined with its versatile spaces and prime location, make it an attractive prospect for investors looking to enter or expand in the hospitality industry. With a recent refurbishment and a healthy turnover, the White Heather Hotel is a turnkey opportunity ready for new ownership to take it to the next level.
The Property:
The White Heather Hotel in Turriff is a beautifully refurbished property that offers a warm and inviting atmosphere across its multiple floors. Each level has been carefully designed and renovated to provide a high-quality experience for guests and patrons alike.
Upon entering the hotel from the front, visitors are greeted by the main trading area on the ground floor. This level features a spacious dining room that can accommodate up to 40 guests, furnished with modern tables and comfortable cushioned seating to create a cozy ambiance. The bar area is conveniently located at the rear of the restaurant, with nearby restroom facilities for patrons' convenience. A fully equipped kitchen occupies the back of the property, complete with ample preparation space, wash-up areas, and storage facilities including fridges and freezers to support the hotel's culinary operations.
Descending to the basement level, guests will discover a beautifully appointed function area that has been finished to the same high standard as the rest of the property. This versatile space boasts its own bar and can seat over 50 people, making it ideal for a variety of events such as private functions, hen parties, and baby showers. The cellar's recent refurbishment has transformed it into a popular venue for the hotel's afternoon teas and other social gatherings.
The second floor of the White Heather Hotel houses the recently upgraded letting rooms. These stylish accommodations offer modern comforts and conveniences, featuring en-suite facilities and flexible bedding options. Guests can choose between double or twin configurations thanks to the versatile zip and link beds, ensuring a comfortable stay tailored to their preferences.
At the top of the hotel, the private owner's accommodation occupies the entire floor. This space has also undergone recent refurbishment to bring it up to a modern standard. The living quarters comprise three bedrooms, a kitchen, a lounge, and a bathroom, providing a comfortable and private retreat for the hotel's proprietors. This thoughtful layout allows the owners to maintain a separation between their personal living space and the hotel's operations while still being on-site to manage the business effectively.
