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SHEPHY Ltd was incorporated 18 December 2015. The SHEPHY® name, SHEPHY logo and the 'S-Device' are registered trademarks in the United Kingdom and owned by SHEPHY Ltd, a limited company registered in England and Wales with company number 09922183.
SHEPHY® is a UK brand specialising in luxurious, high-quality footwear developed for an everyday casual lifestyle. Original footwear creations are brought to life with superior materials and craftsmanship and is supported by our guarantee of excellence.
The SHEPHY brand is registered in various complimenting classes. This will allow for the branded product to expand into a wide range of high-end products covering all seasons and to tap into the global market.
A summary of the registered trademark classes:
• Class 01 (Manufacturing of Products)
Tanning Substances; Adhesives Used in Industry; etc
• Class 03 (Care for Products)
Leather Polish; Leather Cleaning Products; Shampoo for Sheepskin; etc
• Class 18 (Bags & Asseccories)
Bags Made of Leather; Travelling Bags; Carry-All Bags; Shoulder Bags; Handbags; Suitcases; etc
• Class 25 (Primary Product Range)
Clothing, footwear, headgear
• Class 26 (Manufacturing of Products)
Belt & Clothing Buckles; Zip & Bag Fasteners; Laces & Embroidery; Ribbons & Braid; Buttons, Hooks & Eyes, etc
• Class 35 (Retail Services)
Presentation of Goods on Communication Media - Retail Shop Window Display; Sales Management & Promotions; etc
For a more detailed breakdown of each registered class, please see the attached trademark documentation.
A summary of the business setup:
• Shephy Ltd owns three UK trademarks for the SHEPHY® brand. The renewal date for these is 25 December 2025 (UK00003141528, UK00003147180, UK00003243629).
• Shephy Ltd owns the domains shephy.com and shephy.co.uk with Godaddy. The renewal date for the primary .com domain is 14 December 2028
• The Amazon store has been successfully running since June 2016 and has an overall 5-star seller rating and 5-star product ratings for the best sellers (search "SHEPHY slippers" on Amazon). Gross turnover for the Amazon store last year was £42,709.91.
• SHEPHY qualifies for 'Merchant Fulfilled Prime'. This means that we can fulfil orders from our warehouse and still have the Amazon Prime badge. Usually, Amazon Prime means that Amazon processes all orders from an Amazon warehouse and also handle returns.
• Earlier this year, we launched the brand website (shephy.com) on Shopify to expand the online presence, and drive brand development and sales. We have a mailing list of 2,653 subscribers and 2,987 followers on Facebook.
Business runs from home with stock kept at Armadillo Self Storage (Peterborough). There is no rental contract with Armadillo Self Storage and stock can be moved to any location.
Currently only selling in the UK, but expanding into international Amazon marketplaces can be done immediately as the seller account is already set up for all US and European marketplaces.
All brands that sell on Amazon must be registered on Amazon's Brand Portal. The SHEPHY® brand is already registered on Amazon.com (North America, Canada, Mexico) and all European marketplaces (United Kingdom, France, Italy, Germany, Spain).
2. Own Website:
The website is active and with some marketing orders will increase. The website delivers a far better percentage return than any of the other channels, and with affordable international shipping, it can be marketed at a global level. Royal Mail offers various solutions for international trade, including 'local returns', which is an attractive option for international buyers.
3. eBay & OnBuy:
These channels are ready to start trading.
Once the product offering has expanded to a broader range covering all seasons, the products can be sold with independent high street retailers. After that, larger retailers like John Lewis, Selfridges, etc.
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