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Pigeon Auctioneer & Loft Equipment Manufacturer For Sale

Rhyl, Denbighshire
Asking Price:
£400,000 Furniture / Fixtures included
Net Profit:

Auction Site Established In 2012
Loft Parts Manufacturing Established In 1999
Combined Annual Turnover £201,000
Loft Part Manufacturers Gross Profits of 70%
Auction Sites Net Profits of £60,000

Alun Jones Of Red Star Lofts & Redstar Euro

Alun Jones of Red Star Lofts (AJ Redstar) is a website for the auction of racing pigeons.
AJ Redstar was started by our vendors in 2012 as a UK only racing pigeon auction site. The 2 biggest auction sites at that time were in Belgium and although they had a high profile, their market was predominately European. The owners felt a more bespoke auction site for the UK was needed. The initial success of this business proves that their supposition was correct.

However the current owners decided to take the fight to the Belgians and a new auction website, Redstar Euro, selling racing pigeons from top Dutch and Belgium pigeon fanciers was launched in 2016. Income from the sales on this site have been dramatic as they have been profitable. This has so far generated an additional 50% in terms of sales commissions and this is still increasing dramatically.

It is estimated by our vendor after the 2 Belgium pigeon auction websites their sites are amongst the most successful and popular in Europe and the biggest in the UK. Telemetric data suggests that the websites are getting over 1.25 million worldwide hits per annum.

The auction format will be familiar to any purchaser, with each bird carrying its own page at the time of the auction. The page has detailed information such as pedigree, race history and a photograph of the bird and its eye.

The acceptance criteria for an individual bird is set by the auction site so as the quality of stock being auctioned can be maintained. This ensures the buyers have the knowledge that auctioned stock is of a high quality.

As with any other auction website, a predetermined period of time is set for buyers to peruse any potential purchase and to allow bids to be placed during this time via the website. The website automatically informs buyers by email when they have been outbid so they can return and place a new bid. The site also allows bidders to place reserved bids on the birds so if they are outbid the website will bid on their behalf up to the maximum amount they have placed on a bird. The highest bid at the end of the auction wins.

Birds sold on the UK auction site are collected from the clients by a special courier and delivered to the auction premises where they are housed for the duration of the auction. Once the pigeons are sold they are then distributed via the same special courier to the purchaser.

The European website, Redstar Euro, uses a different distribution model whereby a specialist courier takes the birds straight from the European clients to the purchaser. This is a model that new owners of the business may want to explore for the UK auction.

This is therefore a tremendous opportunity to acquire a business that already generates exceptional profits and is completely re-locatable. Although an interest in racing pigeons would be a bonus, it is not essential to maintain profits of this exceptional business.

Red Star Lofts

Red Star Lofts is a manufacturer of timber pigeon loft equipment such as nest boxes, traps etc. The business is situated in an industrial unit which in turn is located in a small industrial park of 5 units. The property is owned as a freehold by the vendors. There is parking to the front for approximately 4 vehicles and access is via a door and a large roller shutter provides access for stock.

The business was set up in 1999 and as the vendors were racing pigeon enthusiasts they were able to design and produce quality racing pigeon loft products that are now considered to be amongst the best available in the UK. The Red Star brand is recognised for its quality, consistency and customer service. Product design has been refined over the years as has been the manufacturing process. The loft items are manufactured from pre cut component parts which are outsourced and ostensibly are assembled at the workshop in Rhyl.

All sales come from the companies own websites and Facebook page where products are advertised and are easily found with a Google search. Sales are not promoted with ad-words or the like, therefore new owners with a marketing flair will undoubtedly recognise that this is where a large increase can be generated. This allied to the well regarded name within the industry provides a very bright future for the business.

Regarding the property the whole ground floor is used to store and cut materials apart from 2 office areas and a WC. The property also has gas central heating throughout, a wood burning stove, full alarm & CCTV system and spray foam insulated roof.
At the rear of the property are holding pens of approximately 957 sq ft used by the auction business to house the UK auction birds. The total floor area including the holding pens is approximately 5,915 sq ft

Property information



Business Operation

Trading hours:

Red Star Lofts
MON - FRI: 09:00 - 17:00

Auction Site is 24/7

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