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Retirement sale. Excellent opportunity to purchase a thriving and growing business that is well organised and poised for further growth. Established for over 10 years, first as sole trader and then incorporated as a private limited company in 2010. The turnover has increased steadily every year. During those 10 years the business has developed good processes and runs through a monthly cycle with strict deadlines in place.
There are 6 local magazines with a monthly frequency and a bi-monthly national magazine distributed through WHS and independent retailers as well as a growing subscription base. There are 4 main aspects to the business - local advertising in the local magazines; website design and maintenance; leaflet distribution; a national bi-monthly magazine on a niche topic.
The local magazines which form the core of the business are distributed to over 125,000 homes every month in an operation which has been honed and improved over the years and runs to strict deadlines. Each local edition is an A5 full colour magazine and all magazines focus on local content and general articles of interest. The content of the local magazines are essentially the same with a few regional variations but all this is carefully chosen and controlled by the editor and media co-ordinator. Published monthly the local magazines promote businesses in the area and many advertisers have advertised regularly every month for several years. A highly respected, informative magazine for local people, which delivers results for the advertisers and so is well supported by them. Consequently this has produced many repeat advertisers and increased revenue. Many advertisers pay by direct debit and most feature long term in every relevant publication, all of which are similar in content and format.
The business has two editor’s, one part time for the national magazine and the other full time who manages the design and content of the magazines in coordination with the graphic designer who is also full time. There are two full time sales people, a distribution manager, a website and IT manager, a part time accounts person and a part time deputy editor and research assistant. Good profits are made on sales turnover of over £700,000 and the business is set for further growth with the existing workforce and no need to expand the staff requirement in the short term.
The owner is keen to find the right person to take over the business and continue the company’s success and secure the jobs of the excellent team so that he can retire. The current owner is willing to provide a handover for a buyer, and if required is willing to work part time for a few months in order to ensure a smooth and a successful transition.
There are several opportunities to expand and grow the business which can be discussed with a prospective purchaser. The website development and maintenance sector of the business is continuing to grow, has a steady monthly income and is set to increase in the future. 2 out of the 6 monthly magazines require further growth but are well on track and growing with new advertisers being added monthly. The other 4 local magazines continue to increase revenue every month and as mentioned previously this business year on year has increased turnover.
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