The businesses-for-sale marketplace: a snapshot

Thousands of buyers and sellers have taken part in the latest BusinessesForSale.com quarterly survey. Respondents answered from more than 15 countries, including the UK, USA, Australia, Canada and South Africa. Over 70% of respondents were aged 42 and older, with 20% of those wanting to buy or sell a business being female. We outline some highlights below.

Seller trends

The survey reveals that although economic conditions may be biting – nearly a third surveyed have received a much worse than expected response from potential buyers – all is not doom and gloom, as around a fifth (21%) have received the level of interest they had expected and 21% have received more interest than predicted.

Sixteen percent of respondents believe that business sales are moderately undermined by buyers struggling to raise funding, with more than 14% believing this is having a significant effect. However, over 40% of sellers have not received any interest from serious buyers, a statistic which may suggest their businesses are overvalued, or they are not providing enough detail in their advertising material.

Asking price flexibility was also covered, with over a third of those surveyed happy to exercise moderate flexibility to generate a sale.

Lastly, over 30% of respondents use word-of-mouth as a way of advertising their business for sale, while 31% use other web-based resources and only 3% advertised their business for sale in trade press.

Buyer trends

The most popular sector among prospective buyers was cafes and restaurants (being of interest to 34% of those polled), followed by food businesses (26.6%), franchise resales (20.9%) retail (20%) and hotel, guesthouses and B&Bs (21.9%). While some respondents were interested in just a single sector, many were browsing for several businesses, sometimes in highly disparate sectors.

Over 40% of buyers surveyed are prepared to buy a struggling business if it is realistically priced. Only 12.8% believe that ongoing economic turbulence influences their choice of sector.

Sellers were also asked how difficult they had found it to raise finance. Of those who had begun the process of obtaining finance, 43% profess to be having few problems in getting funding, 30% say they have encountered some problems, while 26% have found it difficult to raise finance.

Eighty-three percent of buyers have encountered some overpriced businesses and sellers who are inflexible with their asking price. Of those, 20% think many prices seem excessive and 10% found prices are mostly excessive with only a few sellers willing to lower their price.

The most popular reasons given for buying a business rather than starting from scratch were financially motivated, such as wanting to generate an immediate income (49.5%), believing buying to be a more cost-effective way to get into business (38%) and the risk of failure perceived to be lower (34%).

The majority of those surveyed (67.6%) used internet-based resources other than BusinessesForSale.com to search for a business.

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Profiling Questions


Please select your age group

Answer Options Percentage
18-25 1.9%
26-33 9.5%
34-41 18.6%
42-49 25.1%
50-54 22.0%
56 and over 22.8%

What is your gender?

Answer Options Percentage
Male 79.7%
Female 20.3%

What country do you live in?

Answer Options Percentage
Australia 10.4%
Canada 10.1%
France 1.1%
Greece 0.6%
India 5.6%
Ireland 1.9%
Malaysia 1.3%
Mexico 0.2%
New Zealand 1.2%
Portugal 0.4%
Singapore 0.8%
South Africa 13.7%
Spain 2.0%
Thailand 1.2%
UAE 0.9%
UK 21.1%
USA 16.3%
Other 11.2%

Are you a Buyer or a Seller?

Answer Options Percentage
Buyer 78.4%
Seller 21.6%

Business Sellers Questions


What sector is your business in?

Answer Options Percentage
Agriculture 4.8%
Business Services 8.4%
Cafes and restaurants 14.7%
Catering Services 1.8%
Education/ Nurseries 3.3%
Engineering 6.2%
Entertainment and recreation 5.7%
Food 8.6%
Franchise Resales 3.7%
Internet 2.2%
Health & Beauty 4.2%
Healthcare 4.4%
Hotels, Guesthouses and B&Bs 15.8%
Home Services 2.0%
Maintenance 2.9%
Manufacturing 8.8%
Miscellaneous Services 3.7%
Pubs, Bars & Nightclubs 4.2%
Real Estate/ Property 9.7%
Retail 16.7%
Tech & Media 2.6%
Wholesale & Distribution 7.5%
Other 1.0%

How has the response been so far from potential buyers?

Answer Options Percentage
Much more interest than expected 10.2%
Slightly more interest than expected 11.0%
About the level of interest I expected 20.7%
Slightly worse than expected 19.9%
Much worse than expected 28.9%
I’ve only just put it on the market 9.2%


To what extent is selling your business being undermined because buyers are struggling to raise enough funding?

Answer Options Percentage
To a significant extent, even though my business has a strong track record and balance sheet 14.2%
To a significant extent, probably because banks see my business as a risky investment 4.0%
To a significant extent, probably because banks have not been impressed with the buyers so far 6.5%
To some extent 16.0%
To a minor extent, though I'm confident I'll find a serious buyer who can fund a deal 10.1%
Not noticeably 7.7%
I haven't had any serious buyers yet 41.5%


How flexible are you prepared to be with your asking price?

Answer Options Percentage
Very flexible - I want a quick sale 22.7%
Very flexible - I have to be realistic about the shortage of bank credit and spluttering economy 18.8%
Moderately flexible - Because there is a shortage of bank credit but I have a strong business 35.1%
Not very flexible - I believe I will find a buyer willing to meet the asking price soon 13.3%
Not very flexible - I'm in no rush to sell and am prepared to be patient 10.2%


What are your reasons for selling?

Answer Options Percentage
Retirement 41.5%
Illness 11.0%
Divorce 2.5%
Seeking new challenge 40.4%
Challenging trading conditions 7.8%
Value of business is at its peak 7.2%
Increasingly difficult to thrive in this sector 7.0%


What media do you use to advertise your business for sale other than BusinessesForSale.com?

Answer Options Percentage
Other classified listings websites 24.7%
Other Internet 31.1%
Newspapers 10.6%
Trade Press 3.3%
Word of mouth 30.2%
Other 18%


Prospective Business Buyer Questions


What sector(s) are you considering?

Answer Options Percentage
Agriculture 8.7%
Business Services 20.9%
Cafes and restaurants 34.0%
Catering Services 8.4%
Education/ Nurseries 5.3%
Engineering 7.3%
Entertainment and recreation 11.2%
Food 26.6%
Franchise Resales 20.9%
Internet 9.5%
Health & Beauty 7.0%
Healthcare 6.1%
Hotels, Guesthouses and B&Bs 21.9%
Home Services 6.1%
Maintenance 7.5%
Manufacturing 16.9%
Miscellaneous Services 9.0%
Pubs, Bars & Nightclubs 16.5%
Real Estate/ Property 14.9%
Retail 20.0%
Tech & Media 4.9%
Wholesale & Distribution 21.2%
Other 14.3%

Which of these statements applies to you?

Answer Options Percentage
I want a business with a good track record and I’m prepared to pay a premium for it 41.2%
I’d prefer a business with untapped potential to one which is profitable but has little scope for growth 30.6%
I’m prepared to buy a struggling business if it's priced realistically 41.8%
I would enjoy the challenge of turning round a struggling business 29.1%
The ongoing economic turbulence has influenced my choice of sector 12.8%
I’m expecting to find bargains because of the economic climate 38.5%
I’m expecting to find bargains because banks are reluctant to lend but I don't need to borrow much, or any, cash 25.7%


How difficult have you found it to raise finance? 1-5 (one being very easy)

Answer Options Percentage
Not thought about it yet 33.9%
1 14.4%
2 13.8%
3 19.9%
4 9.1%
5 8.9%


How realistic are sellers being with their asking prices?

Answer Options Percentage
Very realistic - prices are generally pitched about right 7.9%
Fairly realistic - even when prices are inflated, sellers generally seem willing to compromise 8.8%
It varies - some buyers are realistic and flexible, some are not 53.1%
Fairly unrealistic - Many prices seem excessive, although some sellers are willing to compromise 20.0%
Very unrealistic - Prices are mostly excessive and few sellers are willing to lower their price 10.1%


What are your reasons for buying a business instead of starting from scratch?

Answer Options Percentage
To avoid stress of start-up phase 32.8%
I don’t excel at/enjoy the creative and branding side of business 6.0%
I’m too old to start from scratch 19.2%
Lower risk of failure 33.8%
Immediate income 49.5%
Easier to raise finance 22.7%
More cost-effective to buy an established business 38.2%
Other 5.4%


What media do you use to search for a business to buy other than BusinessesForSale.com?

Answer Options Percentage
Other classified listings websites 50.6%
Other Internet 67.6%
Newspapers 32.7%
Trade Press 13.9%
Word of mouth 28.0%
Other 3%

For detailed survey information plus further infographics please contact press@businessesforsale.com.