
Lawn3 Franchise Opportunity
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Lawn3, the one stop shop for
Lawn treatment and advice, is now expanding UK-wide and you can
share in our success!
Launched in 2003, Lawn3 has
grown rapidly and operates in 32 territories throughout the UK.
2010 was our most successful year ever, and 2011 has seen that
trend continuing with sales up 32% in the first four months
alone!
Our axiom is simple: Give
clients what they want, when they want it and at a price they can
afford. Couple that with the best products on the market, a
willingness to go the extra mile and outstanding customer service
and you have a winning formula.
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The Business
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Lawn3 provides all-year-round lawn care treatments and services
to the domestic market, including:
- Moss and weed
treatments
- Lawn
fertilizing
- Seeding
- Pest control
- Aeration (tinning or
plugging)
- Scarification
We use professional products
that are unavailable to the consumer directly, and which are used
by professional Greenkeepers at venues such as Wimbledon and
Wentworth.
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The application of these
products at key times of the year, together with other services
such as scarification and aeration is designed to give our clients
lush green lawns, free from weeds, moss and pests.
The business model is based on
high client retention, repeat business throughout the whole year
(including the winter period) and provides a gross profit margin of
over 75% (guide price to customer less cost of materials). Customer
satisfaction and loyalty are very important to us and as such we
offer a unique 100% money back guarantee if the customer is not
completely satisfied. As a result we have a very low client
attrition rate and some of our franchisees boast client referrals
account for 30% of new business.
Training and
Support
Lawn3 training is so
comprehensive and our commitment to ongoing business support and
individual development such a part of the Lawn3 culture that we
were chosen by the Institute of Groundsmanship to partner with them
to develop an IOG NVQ Level II Greenkeeper course specifically
designed for the domestic Lawncare industry. The initial Lawn3
Training Programme covers the following:
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Technical
Syllabus
- The Lawn3 Treatment
Programme
- Health & Safety
- Use of herbicides, fungicides
and insecticides
- Moss killers
- Weed & moss identification
& treatment
- Lawn maintenance
- Seeding & lawn
repair
- Scarification
- Aeration
- Knapsack spraying
- Seeding
- Pest Control
- Lawn3 Operations & Customer
Care Software
Business
Syllabus
- Business basics - running a
business for the first time
- Business operations
- Sales &
Marketing
- Customer Service
- Staff recruitment &
training
- Accounting
- Business &
accounting
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The Lawn3 franchise package: what’s
included
- An exclusive territory of
100,000 households
- Stationery pack (business
cards, letterheads)
- Vehicle livery &
signwriting
- Training course at a
Horticultural College (leading to NPTC or City & Guilds
qualification)
- Professional petrol-driven
aerator
- Franchise licence
fee
- Knapsack chemical
sprayer
- Blower
- Measuring wheel
- Sufficient fertiliser for the
first 100 clients
- Rake
- Branded uniform (trousers,
t-shirts, fleece, etc.)
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- Lawn3 bespoke scheduling &
invoice software
- Deposit on a Citroen Berlingo
van (or equivalent)
- Lawn3 Training
Programme
- Professional petrol-driven
scarifier
- Franchise Manual
- Granular fertiliser
spreader
- Chemical transport
box
- Sweeper
- Leather folder
- Water butts
- Sufficient herbicide for the
first 100 clients
- Personal Protective Equipment
(PPE)
- The unique Lawn3 business
launch package including 50,000 full-colour leaflets delivered into
your territory by Royal Mail and 25,000 leaflets for personal
delivery
- Continual ongoing
support
- Professional sales
training
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The Next
Step
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As well as unrivalled
training, technical expertise and business support you will join a
culture of success and opportunity with a company dedicated to
becoming the premier lawn treatment company in the UK.
Whatever your background and
personal ambition, a Lawn3 franchise can be tailored to your own
personal circumstances and will give you the opportunity to benefit
from an increasingly buoyant UK services sector.
The lawn treatment industry is
underdeveloped in the UK and has a massive potential for growth
— a Lawn3 franchise may well be the best opportunity
you’ll ever have to realise your dreams of running your own
successful business.
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