Cha Yuan - Herbal Teas, Tea Room Franchise

Cha Yuan Tea International represents the authentic tea culture born in China and extended later to the whole of Asia. The company’s mission is to import and make known the world's existing best quality teas.
Revealing the true tea culture, which has its origins in the common heritage of humankind stemming from the art of medicine and religion of ancient China, is also defined as part of the mission.
The Western mind, already since the early years of tea imports, has not only cut off tea from its cultural context, but also mutilated it severely, both in its form as in its essence. Cha Yuan Tea International attempts to return tea to its original cultural values and express all its magnificence.

Through ongoing collaboration with the producing countries, Cha Yuan Tea International selects only the best crops directly onsite. This way, the company maintains its range of teas at the highest level of quality, based on variations in climate and production. Direct import can therefore offer the best teas at the best prices. It is also a form of fair trade, providing for equitable remuneration for the producers, allowing them to meet their needs in accordance with human dignity, refusal of child exploitation, sustainable relationships between economic partners and preservation of the environment.

THE NETWORK

The Cha Yuan network has one shop of its own, seven franchised stores in Lyon, Grenoble, Lille, Valence, Toulouse, Chambery and Reims. We also export to our exclusive distributors in Japan, Canada and Belgium. We sell our teas to nearly 200 professionals, tearooms and restaurants in France.

 A GROWING MARKET

In 2008, tea generated a turnover of 30 billion euro for a global production of 3.65 million tons per year. Producing countries export an average of only 45% of the harvest. Tea plantations cover 2.5 million hectares of the earth’s surface.

CHA YUAN INTERNATIONAL FRANCHISOR’S COMMITMENTS

• We grant you a five-year contract guaranteeing you an area of exclusivity
• We assist you in the financial evaluation of your project with our special software, taking into account the specific demographics of the area you have chosen and the criteria of consumption that are characteristic for it.
• We help you in the choice of your business location and provide you with a detailed concept that allows you to coordinate the monitoring of the implementation of the fitting plans of your shop with your contractor.
• We guarantee complete and thorough training and transfer of know-how.
• We share our market knowledge with you to support you in the development of your media plan.
• We organize business organization, product communications and training meetings three times a year.

• Royalties : 5% of monthly turnover (all taxes included), 1% of which goes to national advertising (website ...)
• Initial investment (not including premises) : about 170,000 € (all taxes included).
• Total personal contribution (including premises) : 30% minimum, estimated at          75,000 €