| Bill Kirkwood, Site Confidence CEO, provides his essential top 10 tips to all aspiring business men and women for how to run your own successful business. 1. Share with shareholders
Keep your investors well informed of your progress
Good news can wait tell bad news quickly
Don't spend any time thinking about exit
 | | Bill Kirkwood |
2. Focus
Stick to your knitting
Only diversify if it is driven by customer need
No product development for its own sake
3. Love your staff
Tell them everything good and bad
No politics
Celebrate success no matter how small
Communicate, communicate, communicate!
4. Cash is king
Make one person responsible for invoicing and cash collection
Treat account payable departments as a customer
Chase cash hard
5. Baby steps
Don't build processes too soon
Only put in place process as needed and when driven by growth
Don't try to act like a big company it will stifle innovation
6. Manage with a light touch
Give people room to experiment
Everyone is a hero
Be informal
7. Only count what matters
Clearly define success
Put in place simple ways of measuring success
Give staff big rewards for achieving success
8. Love your customers
Never over promise
Price to win
Be flexible in everything
Don't throw your weight around when you have none
9. Don't spend money
No cars, fancy offices, fancy PCs or expensive lunches
Have a culture where no one likes to spend money
Make cash everyone's preoccupation
10. Use other peoples brains
Park your ego
Employ the best
Use non execs
Network
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