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Business overview:
The company carries out in-home health tests and supplies a range of clinically proven, therapeutic products for the treatment of a specific disease. In the UK alone, this condition affects over 100,00 people with a further 500,000+ who remain undiagnosed. These figures are increasing yearly.
The company’s portfolio of products represents one of the most comprehensive single sources of its kind in the UK and Europe and in many instances has supply exclusivity for a particular product or brand. Its primary activities are:

• Education about the existence and symptoms of this disease to target groups and the public
• Bespoke in-home testing for private patients who potentially have this disease
• Sale of effective medical products and accessories that treat the disease
• Sale of other popular condition-related yet equally stand-alone independent product lines

Approximately 70% of the company’s current turnover is generated by UK sales, compared to 30% from various European countries and there are significant growth opportunities in both markets.

Approximately 80% of the turnover is derived from private paying customers, 15% is generated through sales to NHS hospitals and the remaining 5% via resellers. In the region of 50% of customers make repeat purchases.



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