Successful Medway Towns Monthly Lifestyle Magazine For Sale

Business description

Reduced for very quick sale due to current owners other business commitments outside of the area.

Highly regarded, advertising driven, free distribution A4 colour magazine. 18,600 circulation with an estimated 65,000 readership. Average “in house” retention of 3 weeks base on a in-house ABC style verification process. Consistent levels of advertising revenue. Substantial growth opportunities. High level of repeat advertisers. High level of local awareness. Complete turnkey operation. Five years of operation. Established client base. Re-locatable business. Excellent reputation. Good cash flow. Easy handover and goodwill. Existing owners to concentrate on other non related projects.

Property information

Location:

Founded by the current owners in 2002 this popular free distribution full colour lifestyle magazine enjoys a unique position in its area of distribution.
With twelve issues a year, in A4 format this 32-48 page magazine is distributed door to door to homes and companies with virtual blanket coverage across a number of towns and villages throughout the Thames Estuary in Kent. It is estimated that the 18,600 copies distributed are read by in excess of 65,000 people. Local business, particularly smaller businesses, partnerships and small traders, contribute a large percentage of the advertising sales revenue. A leaflet distribution service is also offered with the newspaper, enabling the specific targeting of market areas.

After one year of research to determine the correct market place positioning and circulation, the success of this magazine has been based on providing a medium for the local community to spread details and information about issues and events throughout its circulation area as well as providing features that have an interest to the wide range of people that live within the area. This magazine covers a very diverse geographic area with no other publication offering similar coverage. Its demographics are no less diverse with circulation encompassing £500,000 to £750,000 homes, a number of local authority and housing association properties as well as MOD homes.

Other information

Support & training:

The business is currently run from the local offices of the owners/publishers and will require re-location. The operation could easily be run from a home office. The current owners will provide full business familiarisation, training and handover to ensure a smooth transition of the title, particularly with regard to the local advertising customer base. Various magazine templates are held on Quark with back ups available of adverts that have run in the past in either electronic or paper format.

Reasons for selling:

The current owners need to concentrate on other non related projects outside of the area.

Trading hours:

flexible

Website:

www.heronmedia.biz

Related documents:

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