Plus Size Ladies Fashion Mail Order Business For Sale

Business description

Established in 1996 this business specialises in plus sizes for real women wanting modern, stylish and trendy clothing. They have since become one of the leading mail order and internet suppliers in this market offering 100% cotton jersey products and designed specifically with this type of lady in mind. A lucrative but oft neglected niche area of ladies fashion.

The ethos of the company is simple, all women wish to look good irrespective of size or shape and they should all have an equal opportunity to achieve this desire. Based on this premise the business was born. They now provide stylish clothing for ladies ranging from 12 to 40 sizes, all in natural fabrics of 100% cotton jersey.

They produce two catalogues per year, the spring/summer collection and the autumn/winter collection. The catalogues are sent out to over 18,000 potential purchasers and are also available on their e-commerce web site.

All designing is done in-house by the founding partners of the business, as is the pattern cutting. Patterns and designs are then sent to the manufacturers for final production. Virtually all orders received are then produced to order, with little in the way of stock holding being necessary.

Several designs are screen printed fabrics and all are classed as fashionable easy wear, making them suitable for almost all occasions. The business has an excellent and thorough knowledge of the extensive range of quality products it offers. The business understands women’s styles and concentrates on providing the very best selection of natural products on the market.

With their full e-commerce website the business receives orders from throughout the UK and several other areas in addition making this a truly lucrative proposition with huge potential.

Customer Service:

With skilled and professional staff, this business offers personal and friendly service to all customers with their niche range of quality products. These are all offered at competitive prices, with a fast delivery and are all produced from natural products and materials.

Key Strengths:

A high level of repeat business and solid customer base, selling a niche range of ladies fashion, gives a superb platform for this business to operate from and provides an excellent base for a new owner wishing to take this business on to its next level.

Due to the high level of personal service received by all customers work is always available ensuring significant annual turnover. The company receives consistent and regular work and has been on form financially over many years, well positioned for strong future growth

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Sales revenue is circa £450,000 per annum with net profits of circa £100,000 per annum and the vendor feels that with a greater focus on sales and marketing combined with existing growth patterns the business could dramatically increase its revenues. In addition there is a good order book for advance business constantly in hand.

Property information

Property:

Leasehold

Location:

As a mail order and internet based business, the business is fully re-locatable to most areas of the UK. However the current premises would be available, if required.

Other information

Expansion potential:

The owners understand that the business is recognised for its quality of product, brand and choice and has been able to establish itself and capture a significant market share in a highly competitive environment. More assertive marketing and brand investment, could acquire an even larger slice of the market to build this excellent business into an even bigger cash earner.

The Company maintains an extensive base of satisfied customers, in total in excess of 18,000 and sales continue to grow, and with additional staffing and further promotion within the appropriate market sectors, would offer this financially attractive business even more potential.

Competition / Market:

The business has built up a strong, high quality marketing base from which to grow further, and promotes its products in high profile women’s magazines, national press, and local press on a regular basis. Each change of season, the company sends out a high quality, colourful and well-designed brochure to all their customers in the UK to inform them of new products, fashions and designs. The business also benefits from a high level of ‘word of mouth’ recommendations, bearing strong testimony to the high reputation the business enjoys as well as their e-commerce website.

Support & training:

The current owner will provide all necessary training and handover to ensure a smooth transfer of the business to new owners.

Reasons for selling:

This is a genuine retirement sale with the owner wishing to retire to Australia to be with family.

Trading hours:

As a mail order and internet based business, hours are strictly to suit, providing an excellent lifestyle opportunity to the owner.