Freehold Modern Car Dealership For Sale

Business description

This large operation is a major well-established car dealership for an International Franchise. The business operates from a prime location with superb facilities and highly visible frontage.

The Company is a one stop motoring solution that has become a leading force in the West Midlands. Servicing and MOT's are undertaken for all makes of vehicles in addition to all types of mechanical and body repairs. There is a comprehensive parts stock capability, all from ultra modern premises featuring workshops that employ the very latest innovations in service and repair technology.


The bodyshop benefits from the latest computer equipment management and video imaging systems to streamline administration and increase efficiency. Fully trained and experienced technicians ensure that work is carried out to exacting standards to guarantee vehicles are returned in pristine condition.

This is an established family-run enterprise, situated at the heart of the region's motorway network. Many current customers have been loyal to the business since the very beginning and this has been due in no small part to the business’s competitive prices, quality products, first class service and attention to detail.

The business has always believed in the pursuit of excellence, investing in cutting edge technology, constantly reviewing and updating its service commitment and its methods of business, ensuring that valued customers receive the very best service and quality product.

The business has shown itself to be resilient in the face of competitive and economic forces and has maintained steady and incremental growth. The business is further supported by exemplary relations with the franchise who have helped to ensure that whatever the product - service and availability is never compromised and that customers are never let down, leading to the existing high levels of return custom.

The success of the dealership is probably due to its dedication and ability to supply premier vehicles combined with exceptional service and competitive pricing, with access to all suppliers products and services.

As part of the total commitment to quality and customer care policy, the company offers:
• manufacturer backed, approved car scheme
• HPI Gold and national mileage register checks
• minimum 12 months parts and labour warranty
• multi-point pre sales check
• Brand name RAC assistance
• competitive finance packages tailored to specific needs

Customer Service:

Central to the company success is its total commitment to quality and customer care, which is focused to a great extent on aftersales, the area where the reputation of the business can be made or lost. Understanding this has meant that the business has prioritised this area to deliver its customer relationship management strategy.

The company are proud of the service that is offered to customers. The results of this commitment are evident in the degree of return custom and the choice of this brand franchise by new customers over competitors.

Key Strengths:

The quality of the location cannot be overstated since its prominence guarantees access, visibility and footfall, the quality of the showroom plays no less a part in meeting customer expectation as created by the large and inviting branded displays.

The business is well established and profitable, with a strong and growing customer base, retaining a high level of return custom; a great many of whom having done so on a regular basis and for many years.

The company has earned an outstanding reputation for its honesty, service, reliability, casual and open customer experience, excellent quality products as well as highly knowledgeable and experienced staff. The result of this combination of strengths is a differentiation in the marketplace, a clear competitive advantage providing sustained margins at no loss to custom.

Key Opportunities:

This is an outstanding opportunity to build on the existing business levels and customer base of this company, backed by a leading brand name. With a strong demand for this business’s products a new owner who is capable of instilling fresh ideas will have every advantage of building on an excellent platform.

This business maintains an extensive base of satisfied customers, who value the company’s products and service. Early viewing is recommended to appreciate this excellent opportunity. The current market for this business’s branded products is stable and is forecast in the near and longer term for significant growth. The business is well positioned to take maximum advantage of this growth as it occurs.

Technology:

Administrative systems and processes have been implemented alongside the use of modern technology resulting in an easily managed and efficient business environment.

Property information

Location:

The welcoming, comfortable and extensive building is located in an easily accessible area within the West Midlands.

The premises comprise of a purpose-built car dealership with a large accident repair centre, servicing bays with MOT testing and valeting facilities. In addition to this, there are also sales offices, administrative offices, stores, staff facilities and external car sales areas.

Other information

Competition / Market:

The franchise operates a UK public relations and advertising campaign that focuses on a range of national, regional and trade media. This highly effective marketing strategy, supports the companies own extensive marketing effort and has been very successful in increasing sales and boosting the brand’s profile. A high proportion of the business's revenue has been due to its excellent reputation for quality and service and strong word of mouth recommendation, the most effective form of advertisement for any organisation and its reputation enhancement. The company has a corporate website that has been developed to create a presence that meets the demands of todays consumers, who’s first port of call when buying vehicles is often the Internet.

Support & training:

The current owner will provide all necessary training and all relevant contacts to allow continuity of trading.

Trading hours:

Monday – Friday 08:30 - 18:00, Saturday (Sales only) 08:30 - 17:00, Sunday (Sales only) 10:00 - 16:00