Internet Distributor of World Leading Brand of Haircare For Sale

Business description

. Solid financial foundations

• Annual Turnover exceeds :- £110,000
Gross Profit for period :- £23,000
• No borrowings
• Cash positive
• Profitable since launch
• 100% product availability despite very low stock levels
• Excellent monthly management information

2. Famous brand distribution, reputation and support

• Sales of the world’s leading brand in its sector of the haircare market
• Very high customer loyalty and brand recognition levels
• Supported by TV and press advertising at no cost to the business
• Fine reputation in the haircare/beauty market for reliability and trustworthiness
• Excellent mutually supportive relationship with the brand’s owners

3. Key marketing strengths and advantages

• One of only a limited number of authorised distributors of the brand
• Excellent customer database - c.3,700 names/email addresses (inc. 2,000 postal addresses)
• Significant customer goodwill due to high service levels
• Brand strength will easily bring numerous free or low cost PR/promotional opportunities
• Good Google and Yahoo rankings despite limited SEO

4. Important operational strengths

• Attractive e-commerce website is user-friendly, secure and low maintenance
• Great website support at low cost by EKM Powershop (when required)
• Completely portable business within the UK
• No technical knowledge required whatsoever
• No business premises – is managed from home
• Extremely small storage, packing and administration space needed
• Reliable deliveries within 24 hours of ordering
• All orders sent by Royal Mail and are easy to administer
• Full training and smooth handover from very knowledgeable and helpful personnel

5. Many opportunities for growth in sales, profits and business value

Once a Confidentiality Agreement has been signed, further information about the company will, of course, include the name of the haircare brand sold by the company.

Property information

Property:

Freehold

Location:

There are no premises associated with the sale. The business is truly relocatable and is currently run from home.

Other information

Support & training:

• Full training and smooth handover from very knowledgeable and helpful personnel

Reasons for selling:

There have never been any employees on a payroll – one of the shareholder/directors and his wife, have managed customer service and order fulfilment on a very part time basis from their home. The other two shareholders have played extremely limited roles for the past 18 months. Payment has been through very small monthly dividends. This ongoing lack of time and attention has always been recognised by the shareholders as a weakness, with financial performance rather unsurprisingly severely suppressed by these circumstances. The only reasons that this business is on the market are further changes in the circumstances of the 4 key people in the business, resulting in realisation that – if the right buyer can be found – then exit is an obvious course of action.