High Ranking Environmental Green Motor Vehicle Website For Sale

Business description

This truly unique market leading website was set up by the vendor just over two years ago to provide original and informative green car news to the great British public and beyond. The website has developed to provide the very latest in green car news, road tests, events and features all of which are of relevance to the growing and captive environmental market. As part of this the site has a free e-newsletter it sends out to subscribers as well as a green car guide e-book that it retails through the website.


The website is very high profile and enjoys positive feedback from visitors, media and manufacturers and has appeared on TV and radio as well as in national printed media.
The website enjoys a high ranking on Google and is on course for over one million page views this year.

The website has 3000 opt-in subscribers,. It also services paid advertisers and has well respected content syndication. Its new CMS site went live in June 2008. The business has excellent potential to take through its next natural stage of development.

The Market/Demand :

Millions of people are searching on the web for information about Green cars. It is a huge growth area due to:

• Oil running out and petrol & diesel prices rising
• Fears over climate change leading to drive towards low CO2 vehicles
• Increased costs and taxation based on CO2 emissions

The demand for this type of informative website can be demonstrated by the fact that the website enjoyed some 570,157 page views during the first 6 months of 2008.

Google signposted over 100,000 visitors to the site in the last 6 months. Over 500 other websites have referred visitors to the site in the last 6 months, including:

• Tiscali
• Virgin
• Orange
• Timesonline
• The Guardian
• BBC
• Sky




Revenue Streams: Advertisers/Sponsorship/Consultancy

Highly targeted advertising: 100% of the people visiting this site are interested in green vehicles. Advertisers (via direct contact with advertiser or agency) have included major car manufacturers, insurance companies and fuel manufacturers.

In addition to advertising the business generates income from its unique green car guide hich it retails online. There is further potential for a network of affiliates to be developed to re-sell this e-book and additions to it.

The website has also generated fee-earning opportunities to the vendor in the form of news & features content, road tests and the like to various other online motoring organisations and also has 3000 subscribers opted-in to receive e-mail updates about the latest green car news. Potential exists for advertisers to buy content space in these e-mails.

In addition to these direct revenue streams the website has also acted as a ‘door-opener’ to over £100,000 of other revenue of marketing and communication consultancy in the area of low carbon vehicles. It must be noted that this revenue was due to the vendors specific skills and knowledge within the industry.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

A significant amount of investment has been made to date in terms of both the website and the technology that drives it. The business model is in place. Investment to date is circa £217,000 (including labour time). The vendor quite frankly does not have the time to maximise the many opportunities at his disposal due to other business commitments. This opportunity is ripe for expansion and would benefit from a new owner with new energy, drive and investment to take it through its next period of growth.

Full financial information is available, subject to the confidentiality letter being returned.

Property information

Property:

Leasehold

Location:

There are no premises associated with the sale. The business is truly relocatable.

Other information

Support & training:

The vendor is happy to provide a full familiarisation, training and handover period.

Reasons for selling:

The vendor is unable to give the business the time required to develop the business due to other business commitments.