Chiropractic Clinic Long Established & Modern Practice For Sale

Business description

This well respected, popular and successful chiropractic clinic was originally established in 1965 and has been in current management and ownership since 1986 and has continued to maintain its deserved reputation as a trusted enterprise and as the clinic of choice for the treatment of many spinal health and back problems in its locale. This is an highly affluent West London Borough with beautiful Royal parks and historic houses, theatres, museums and galleries rich with exhibits and town centres bursting with shops and restaurants.

This modern clinic is very well equipped to provide relief from back pain and other muscular and skeletal conditions and tailors its treatments and recommendations to suit the needs of the body, client lifestyle and health goals.

The comprehensively equipped clinic features state-of-the-art treatment tables and x-ray facilities. If an x-ray is deemed necessary, this on-site facility often saves clients from time consuming NHS queues and delays.

The practice has a total database of more than five thousand clients; circa eight hundred use the clinic’s services on a regular or semi-regular basis.

The clinic occupies easily accessible premises on a discrete period Victorian residential area, adjacent to the Town’s busy high street, its shops, banks and amenities. The business provides its services to a mix of clients, some of whom respond directly to the clinic’s modest advertising and others from individual client referrals and many referrals from General Practices and sports clubs in the region. Client numbers are in the region of 40 individuals per week.

The portfolio of professional treatments for many conditions includes:

• Back pain or sciatica
• Neck pain or whiplash
• Mid back pain or tightness
• Slipped disc
• Noisy "cracking" joints
• Headaches or migraines
• Jaw tension or clicking
• Constant tense muscles
• Lack of energy/ fatigue,
• Dizziness/ear ringing
• Numbness, tingling or pins and needles
• Sports related injuries (hip, knee, ankle, shoulder, elbow, wrist)
• Prolonged crying, colic in babies
• Trapped nerves
• Tennis/Golfers Elbow

The clinic has consolidated an enviable position in the area since it has established its business operations around the provision of its highly skilled, comprehensive portfolio of services and its location, which cannot be underestimated since its position guarantees ease of access and discretion.

The Vendor has found the need recently, to limit commitments in regard to installation since demand is proving beyond the resources of the clinic to cope – an enviable position.

The vendor has been involved in the business since 1982 and can offer considerable advice and information concerning all aspects trading in the region.

The welcoming clinic is comprised of 1200 sq ft of basement office space that extends under two semi-detached Victorian houses in a well tended and popular residential road. There are six treatment rooms, including two consultation rooms and one examination room. Each room is fully equipped and each has electro-physiotherapy and infra red heat therapy equipment and ultra sound therapy is also available.
The clinic is further supported by exemplary relations with key organisations in General Practice and sporting institutions and has ensured that client service and quality is never compromised and that customers receive the highest possible quality of service, leading to the existing high levels of return custom. This commitment has underpinned this business’s abilities in service quality and sustained business success.
The business also benefits from a very small requirement for customer credit and essentially trades with payment on completion of a session.
Customer Service

The Vendor considers simply that happy clients come back and on that simple basis has maintained levels of advice, treatment and service quality intended to best guarantee that happiness including on occasion home visits. The results of this commitment are evident in the degree of return custom and the choice of this clinic by new customers over competitors.
Also since many patients work in Central London, extended opening hours are offered as follows:

• 8am to 8pm Monday to Thursday
• 8am to 5pm on Friday
• 8.30am to 12.15pm on Saturday

Key Strengths

A primary strength of this clinic is its broad portfolio of physiotherapy services and skills on offer combined with the quality and efficiency of diagnostic excellence of high repute, gives this business its competitive advantage.
The clinic is an organisation where the vendor has, over time developed and nurtured a name and reputation that has resulted in customer relations founded on a history of trading satisfaction and not contingent upon particular relationships with the vendor.
The clinic is well established and profitable, with a strong and growing customer base, retaining a high level of return custom; a great many of whom having done so on a regular basis and for many years.
The clinic has earned an outstanding reputation for its honesty, service, reliability, casual and open customer experience, excellent quality products and highly knowledgeable and experienced staff.

Property information

Property:

Freehold

Location:

The premises are comprised of circa 1200 sq ft of basement office space that extends under two semi-detached Victorian houses in a well tended and popular residential road. There are six treatment rooms, including two consultation rooms and one examination room. Each room is fully equipped and each has electro-physiotherapy and infra red heat therapy equipment and ultra sound therapy is also available.

The clinic is situated in what is described as a great place to live and work; one of London’s most attractive boroughs, which for hundreds of years has been a favourite retreat of Royalty, the rich and the famous. The River Thames runs through the heart of the borough for 21 miles linking this busy and popular area with central London. With beautiful Royal parks and historic houses, theatres, museums and galleries rich with exhibits and town centres bursting with shops and restaurants, the area is considered by its residents to rival anywhere in London

Other information

Expansion potential:

The current market for this business’s service is stable and is forecast in the longer term for significant growth, as proved currently by levels of high demand. The business is well positioned to take maximum advantage of this growth as it occurs.
Key opportunities

This is an outstanding opportunity to build on the existing business levels, reputation and client base of this clinic. With a strong demand for this clinic’s blend of services and expertise, combined with a capacity to increase turnover, a new owner contributing fresh ideas will have every advantage of building on an excellent platform.
This clinic maintains an extensive base of satisfied customers, who appreciate its superior knowledge and services. There are many excellent avenues for growth, especially with investment in marketing including wider advertising and continued exploitation of the clinic’s attractive website and other internet opportunities, where the business has lacked in its aggression in the past.
Technology

The clinic currently manages client arrangements manually as it does its ledger; there is clearly scope to introduce a higher technological component to aid the expected growth in client records, their storage and retrieval.

Competition / Market:

The clinic uses a wide range of brochures, describing treatments and services offered and regular advertising in the Thomson Directory and yellow pages; there are excellent opportunities to widen this activity and to consolidate an internet presence to market the business more aggressively and to significantly increase turnover. The clinic benefits from a professionally designed, hosted and maintained website which acts as a compelling ‘shop window’ to the practice, attracting as it does clients from further afield. The clinic’s website features widely in Google™ enquiries for chiropractors in the local area. A high proportion of the clinic’s revenue has been due to its excellent reputation for quality and service and strong word of mouth recommendation.

Support & training:

The current owner will provide all necessary training and all relevant contacts to allow continuity of trading.

Reasons for selling:

The clinic is for sale as a result of the Vendor’s belief that since the business is very well poised for growth, the time is right to retire and commit to other interests.