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A unique opportunity to purchase an established online business directory with local sites in the UK, USA, Canada, Australia and EU (19 non English speaking countries).
Founded in 2007 and work began on a bespoke business directory site with video upload capabilities. This was cutting edge back in 2007/8 and the service quickly grew in BETA phase in the UK proving the model. Formed in 2009 during a period of expansion.
Circa £50k was invested in the company during the start-up phase that covered development, data integration, site design and domains / trademarks - this money was later returned in sales revenue.
Traffic and revenue peaks were achieved in 2011/12, however, figures have declined since mainly due to changes in Google algorithms coupled with reduced resource from the owners. The owners have moved efforts onto other ventures that has created this ideal opportunity for a digital specialist / company to take over the service and grow visitor numbers, resulting in increased and sustainable revenues.
The development team were and still are based in India and built the site from scratch in ASP.net strictly following iterative requirement specifications. The new owner can utilise their services, or transfer to their own development team.
- Business owners can register for a free profile showcasing their company including video.
- Option to enhance their profile with low cost bolt on products, e.g. web link (revenue stream 1).
- A unique SEO friendly profile page is created and indexed by Google.
- Runs adverts on these profile pages (revenue stream 2).
- Each world site has integrated data that businesses can 'claim' and enhance - these total:
- UK 1.5m listings
- USA 6m listings
- Australia 1m listings
- Europe 3.7m listings
- Canada 700k listings
- This integrated data is indexed by Google and drives traffic to the site.
- Late 2007 - 2009 - proving service / demand in BETA phase.
- Early 2009 - 2011 - launched service in UK and USA and actioned full bespoke redesign.
- 2011 - 2012 - expanded service to Australia / Canada / EU.
Traffic Summary (visitors):
- 6.8 million - total since launch across all world sites.
- 444k - best month achieved in 2011 (total for each world site).
- 21k - achieved in the last 4 weeks.
- £200 a day - best achieved during 2011 (80% advertising and 20% profile upgrades split).
- circa £50 a month - average achieved now.
- Accountancy fees (new owner to cost).
- £118 +VAT virtual server fee.
Daily Registrations - circa 110 a day:
- US - 65
- UK - 10
- EU - 5
- AU - 20
- CA - 10
Included in Sale:
- Bespoke sites including UK, AU, EU, CA, USA.
- Trademarks in UK, EU and Australia.
- .co.uk / .com / .eu / .com.au / .net domain names.
- All IP and site assets and unique bespoke design.
- Transfer of hosting solution if required (Fasthosts Virtual Server).
- Separate blog.
- Twitter account - (736 followers)
- YouTube channel
- Access to existing development team with knowledge.
- Transfer ltd company and VAT registration.
- Written in ASP.net
- Hosted on virtual servers with Fasthosts.
- Microsoft SQL Server 2008 Web Edition.
- Domains hosted with Fasthosts.
- GoDaddy SSL on UK site.
- Profile upgrade products payment taken via PayPal.
- Dynamic sitemap creations / updates.
- Admin screens for each world site to view data / action changes.
- Mobile responsive to boost traffic from mobile devices.
- SEO enhancements to increase traffic to profile pages.
- Resell the daily registrations data.
- PPC and other acquisition channels and models.
- Sell bolt on upgrade products in USA / CA / EU markets.
IMPORTANT - this business requires a digital expert / company and would not be suitable for anyone considering purchase with no prior digital experience.
For any further information, please contact seller below.
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